NFL Season Tickets Decline For 3rd Straight Season

NEW YORK (AP) — Third down has a new meaning in the NFL this season.

Season ticket sales declined for the third year in a row as teams struggle to get fans to the stadium in a weak economy.

Depending on the final numbers, season ticket sales will be down between 1 percent and 2 percent, according to Eric Grubman, the league’s executive vice president for business ventures.

“I wouldn’t say we’re pleased,” Grubman said Wednesday on the eve of the season opener between Minnesota and New Orleans.

Still, the drop could have been worse given the financial climate in the United States, he said.

“It’s been a tough economic time, and we have a sport that’s full of passion and competition, and people love that,” he said during a telephone interview with The Associated Press. “So, by virtue of that, people really do try to hold onto their season tickets or buy new ones if they can.”

Grubman said overall attendance declined from 17 million in 2008 to 16.6 million last year. Average regular-season attendance dropped from each year from 2006 (68,774) to 2009 (67,509), according to STATS LLC.

“It’s hard to draw a pattern across 32 clubs,” Grubman said. “There are clearly some clubs that are down more than others. It would be a special circumstance for a club to be up. I think in general the trend is flat to down, and clubs that have perennially sold out tickets, they’ve probably held their own and are flat.”

Grubman said most teams left their average ticket price relatively unchanged. The Team Marketing Report has not released 2010 figures.

“I believe our average ticket price is up slightly, and that is the consequence in all likelihood of opening of new stadiums,” he said.

The New York Giants and Jets have moved into the New Meadowlands Stadium, and both teams will open the regular season at home – the Giants on Sunday against Carolina and the Jets on Monday night against Baltimore.

© 2010 by STATS LLC and Associated Press.
Any commercial use or distribution without the express written consent of STATS LLC and Associated Press is strictly prohibited.

  • everett

    season tickets can be had but you gotta put up the money. see it as an investment. if you have season tickets or want to sell your PSL. visit my blog about season tickets.

  • JeffinWesternWa

    Ticket prices are for the top 5%~ of earners in this country, the rest of us get to watch on tv, a SHAME! Why aren’t MORE tickets sold for a reasonable amount (%50~) on a game by game basis? Say 10% or more of a stadiums capacity to “average working guy/gal” so we can go to a game or two a year. Same for Baseball, it’s seems I can only see minor league sports regularly anymore….

  • kevin James

    I really think season tickets should be alot cheaper as it is . They make a ton of money off drinks and stuff like that anyways. Get people to the game and worry about making your money once the are there. They need to lower the regular ticket prices to. Have early entry for more money to meet the players or after the game sell tickets to let some of the kids talk to some of the winning teams players instead of all these media people sell a ticket where someone can go on the field as a camera man .. THings like that.

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