Web Streaming Brings Exclusive Fashion Week To Masses
NEW YORK (CBS 2) — All this week at Lincoln Center, hundreds of designers have been presenting thousands of creations to an invitation-only audience.
Many can’t buy tickets, but more and more designers are making their shows available to a worldwide audience on the Internet, capturing the catwalk in real time.
The energy at a fashion show cannot be denied – the frenzy of hair and makeup, and the last-minute details of the designs. At the Tracy Reese show, those preparations translated into a cool elegance on the runway.
For the first time, the Tracy Reese designs were shared via the Internet with a worldwide audience. Viewers were able to watch the show at the same time as those in attendance for the actual runway show.
“It’s so great that they can see it as everyone else is seeing it, and be part of the drama and the fun and the fashion,” Reese said.
“It puts a lot of good pressure on us to make sure people are going to love the look that they have, so I really am excited about this,” designer Mally Roncal, founder of Mally Beauty, said.
Over the course of Fashion Week, more than 30 shows will be streamed live via First Comes Fashion, a web business bringing fashion to the masses in real time.
“Fashion should be on a global platform,” Lloyd Boston, co-host of First Comes Fashion, said. “Designers create clothes for the people, and with our new site, we’ve really kind of added that democratization of fashion that people have been hungry for.”
Other brands, such as Marc Jacobs and Burberry, have also streamed their shows live, but this is the first season that so many shows will be offered on the web.
“When it’s going live on the web, eyeballs are looking at it right then and there,” “So it gets a little extra edge to the production, everybody
“Designers have really come in lockstep with us because designers really want to sell clothes, that’s the bottom line,” Boston said.