NEW YORK (AP / WCBS 880) — Riding New York City’s Times Square Shuttle subway cars will be a lot more interesting next month.
The Metropolitan Transportation Authority says it will be airing video clips from Major League Baseball broadcasts on the shuttle that runs between Times Square and Grand Central Terminal.
The campaign is an effort by the MTA to raise its advertising revenue. The cable network TBS is paying to air the highlights of the previous day’s playoff games to promote its coverage of the playoffs.
MTA Chairman Jay Walder says it is the first time the agency has offered video images on subway screens.
The playoffs begin in October.
Copyright 2010 The Associated Press.