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NYC Subway To Offer MLB Playoffs Video

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A subway train at Grand Central is seen wrapped in advertising for TBS network baseball coverage - New York, NY - Sep 22, 2010 - Photo: Paul Murnane / WCBS 880

A subway train at Grand Central is seen wrapped in advertising for TBS network baseball coverage – New York, NY – Sep 22, 2010 – Photo: Paul Murnane / WCBS 880

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NEW YORK (AP / WCBS 880) — Riding New York City’s Times Square Shuttle subway cars will be a lot more interesting next month.

LISTEN: WCBS 880′s Paul Murnane reports from Grand Central

The Metropolitan Transportation Authority says it will be airing video clips from Major League Baseball broadcasts on the shuttle that runs between Times Square and Grand Central Terminal.

The campaign is an effort by the MTA to raise its advertising revenue. The cable network TBS is paying to air the highlights of the previous day’s playoff games to promote its coverage of the playoffs.

A video screen with baseball highlights is seen inside a subway train at Grand Central - New York, NY - Sep 22, 2010 - Photo: Paul Murnane / WCBS 880

A video screen with baseball highlights is seen inside a subway train at Grand Central - New York, NY - Sep 22, 2010 - Photo: Paul Murnane / WCBS 880

MTA Chairman Jay Walder says it is the first time the agency has offered video images on subway screens.

The playoffs begin in October.

Copyright 2010 The Associated Press.

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