Time Warner Store Tones Down Neon Sign
NEW YORK (CBS 2) — For the past several days, an Upper West Side neighborhood was lit up like Times Square with light from a store sign. On Wednesday, however, the lights weren’t quite so bright anymore.
Thanks to CBS 2HD, some residents have been enjoying a great night’s sleep, probably for the first time in a while.
For some residents, it was watching Time Warner Cable in more ways than they want to. “Time Warner put this sign up that has transformed 96th and Broadway into Times Square,” resident Meyer Muschel told CBS 2HD’s Hazel Sanchez.
The bright lights of the storefront sign had been blasting into Muschel’s apartment and dozens of other apartments for weeks. His daughter couldn’t sleep.
“When it’s at night it’s really annoying. Once I had a sleepover with one of my friends and I didn’t fall asleep until, I don’t know if it was 1:30 or 2 o’clock in the morning,” Kayla Muschel said.
“It keeps flashing. The kids can’t sleep at night. It’s annoying,” resident Carol Weinrib said.
The bright sign illuminated several buildings commercial and residential. At least one building was offering tenants black-out blinds to lessen the glare through their apartment windows.
The terrible annoyance may remind you of an old Seinfeld episode, when a new restaurant’s neon sign had Kramer seeing red. But in this real Manhattan story no one’s laughing about useless blinds.
“It just shouldn’t be,” one person said.
The lighted sign appeared to violate the Department of Planning’s zoning resolution which ensures “That illumination on any illuminated sign does not project or reflect on residences, loft dwellings or joint living-work quarters for artists so as to interfere with the reasonable use and enjoyment…”
Assemblywoman Linda Rosenthal said she’s received numerous complaints. She fired off a letter to Time Warner, “Asking them to essentially be good neighbors and tone down the lighting,” said Rosenthal, D-Manhattan.