NEW YORK (AP) — After losing on the field for two straight seasons, the New York Mets will lose at the box office next year.
The Mets said Wednesday they are cutting ticket prices by an average of 14 percent next season and that season-ticket holders and groups will get an additional 10 percent off at Citi Field.
Prices for 62 percent of the Citi Field’s tickets have been cut, while 5 percent of the seats will have higher prices.
From the Mets:
FLUSHING, N.Y., – The New York Mets today announced a restructured ticket pricing program for 2011 that includes a reduction of ticket prices by an average of more than 14% from last season. In addition, season ticket, ticket plan and group ticket customers receive an additional 10% discount.
Within the 14%-plus average price decrease, the Mets have made a full range of market-based adjustments to Citi Field’s 41,800 seats:
* Ticket prices for 62% of the ballpark have been reduced
* More than half of all seats have double-digit price reductions
* 18% of the seats have been cut by 20% or more
* 8% of seats have price decreases of 30% or more
* Several seat categories have modest increases that average approximately 5%
Season Ticket Holders will begin receiving their invoices – which reflect their additional 10% discounts – by next week.
Season Ticket Holders also will have access to once-in-a-lifetime opportunities through the new “Amazin’ Mets Perks” (AMP) program of unique benefits and experiences. Season Ticket Holders who pay in full by December 15 will automatically be eligible for the “30-Day Amazin’ Mets Perks” Daily Awards. Hundreds of winners will be chosen overall, with awards starting on November 21 and continuing daily to December 20.
The Mets have revised their variable pricing plan to four tiers named as followed: Marquee (four games), Premium (22), Classic (25) and Value (30).
The Mets have increased the number of tickets that cost $15 or less by 45% to 384,000 from 264,206 last season. Almost 2 million tickets, or 61% of total capacity, cost $50 or less, up from 54% in 2010. Single game tickets start at $12.
“The Mets are committed to providing quality and value to our fans,” said Dave Howard, Executive Vice President, Business Operations. “We reduced ticket prices for 2011 based on fan feedback and marketplace information. We introduced Season Ticket Holder discounts and the ‘Amazin’ Mets Perks’ program as a way to thank and reward them for their loyalty and commitment.”