Reporting Peter Haskell
TRENTON, NJ (AP / WCBS 880 / CBS 2) - New Jersey Republicans are cashing in on their biggest star: Gov. Chris Christie.
WCBS 880′s Peter Haskell reports
While failed U.S. Senate candidate Alvin Greene of South Carolina hoped to create jobs by manufacturing action figures of himself, a Christie line of merchandise will generate revenue for the state GOP party.
“He’s a rock star and New Jersey rarely produces one,” said political scientist Patrick Murray. “You’re not going to just sell these things to New Jerseyans. This guy’s got a national reputation.”
The available products include T-shirts, mugs and lapel pins. Each features a silhouette of New Jersey and the words “Chris Christie, governor” in blue, white or gold. The clothing is navy blue.
Prices start at $2.95 for a bumper sticker and climb to $45.95 for a hooded sweat shirt.
Christie spokesman Michael Drewniak said it’s no surprise that the State Republican Committee has decided to extend the brand of the most popular member of the state party to come along in recent memory.
The state committee did not return messages for comment.
Democratic State Committee Chairman John Wisniewski said Christie is New Jersey’s first merchandising governor. He wondered whether kiosks filled with Christie products would pop up at airports.
For now, the Christie merchandise is available online at http://www.governorchristiestore.com/.
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