NEWARK, N.J. (AP) — The NCAA Tournament is coming to Newark, and the city is ready.

New Jersey Gov. Chris Christie and Newark Mayor Cory Booker were on hand Tuesday for a press conference to announce Newark’s plans for this year’s East Region finals to be held at the Prudential Center.

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The weekend will feature a host of different fan-friendly activities, and when it’s all said and done, one team will advance to the Final Four in Houston. As part of the press conference, a special motto, “Go Newark Hoop Fest” and logo were also introduced.

The games will be held at The Rock — the home of the NHL’s New Jersey Devils and the temporary home of the NBA’s New Jersey Nets — March 25-27.

(Copyright 2011 by The Associated Press. All Rights Reserved.)

pixy Newark Set For First NCAA Regional

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