Cars & Comedy Dominate Super Bowl Advertising

NEW YORK (AP/CBSNewYork)— In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl.

Before halftime, it was hard to get through a commercial break during Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers without seeing an automaker’s ad, including Volkswagen, Kia, Hyundai, General Motors.

One early hit was a Volkswagen’s ad that showed a boy in a Darth Vader costume trying to use “The Force” on objects, including the Passat.

Slapstick violence dominated PepsiCo’s Pepsi Max ads. A man got hit in the crotch with a can in one ad and a jogger got clocked on the head in another.

The commercials wooed 100 million-plus viewers at cost of $3 million per 30 seconds.

What was your favorite ad? Sound Off in our comments below!

Check out some of the ads:

Volkswagen’s The Force:

Chevy “Bumblebee” Ad:

GoDaddy .CO Girl Commercial:

Careerbuilder Parking Lot:

Doritos – Best Part:

“Love Hurts” Pepsi Max Commercial:

Bud Light Kitchen:

Brisk Eminem Ad:

(TM and Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

  • Holly

    I like the one where the kid continued to get into trouble and the car would come to the father beeping it’s horn and the father would say how did you get stuck in the belly of a whale; I did not know there was a volcano, etc. A Chevy pickup truck played Lassie.

  • Barry

    The BEST Doritos ad was not aired. Here it is for your consideration.
    Trivia question, who is the TV icon who was married to the woman in the ad, and was the father of the two men?
    Here’s the youtube link:

  • Mr.E

    Best commercial was the kid as Darth Vader trying to use “The Force” in the Volkswagen commercial! So simple yet so funny!
    Worst were the Doritos commercial with the guy sucking fingers and the Pepsi Max commercial with an assault on another woman. Not funny,their website had much better ones that should have funny.

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