NEW YORK (AP/CBSNewYork)– In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl.

Before halftime, it was hard to get through a commercial break during Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers without seeing an automaker’s ad, including Volkswagen, Kia, Hyundai, General Motors.

One early hit was a Volkswagen’s ad that showed a boy in a Darth Vader costume trying to use “The Force” on objects, including the Passat.

Slapstick violence dominated PepsiCo’s Pepsi Max ads. A man got hit in the crotch with a can in one ad and a jogger got clocked on the head in another.

The commercials wooed 100 million-plus viewers at cost of $3 million per 30 seconds.

What was your favorite ad? Sound Off in our comments below!

Check out some of the ads:

Volkswagen’s The Force:

Chevy “Bumblebee” Ad:

GoDaddy .CO Girl Commercial:

Careerbuilder Parking Lot:

Doritos – Best Part:

“Love Hurts” Pepsi Max Commercial:

Bud Light Kitchen:

Brisk Eminem Ad:

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