NEW YORK (CBS 2) — Make That Call is a public awareness campaign being held on March 1-14, 2011, to urge all New Yorkers 50 and older to Make That Call for Colon Cancer Screening.

Colorectal cancer is the second-leading cause of cancer death in New York City and in the United States — but it doesn’t have to be. In honor of National Colorectal Cancer Awareness Month, New York City organizations, businesses, and individuals are joining together to urge all New Yorkers 50 and older to call their doctors and get screened for this highly preventable, highly curable cancer.

In New York City, about two-thirds of men and women 50 or older have had their colonoscopies. If you’re 50 or older, call your doctor today to schedule an appointment for colon cancer screening.

For more information on colon cancer or the Make That Call campaign, please visit

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