King Kullen Implements Nutritional Ranking System

NEW YORK (1010 WINS / WCBS 880) -- With calorie counts on menus and Mayor Michael Bloomberg's various campaigns against salt and soda, New Yorkers are more aware than ever of what they put in their bodies.

WCBS 880's Sophia Hall on Long Island

Now, King Kullen is hoping to help New Yorkers make wise decisions in the supermarket aisles.

The company is introducing a nutritional scoring system, called NuVal, which ranks products on a scale of 1 to 100 – the higher number having the better nutritional value.

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"Customers can make decisions within that category to move up, to trade up to a better, more nutritious product than they had been purchasing prior to that," King Kullen Vice President of Sales and Marketing Joe Brown told 1010 WINS.

King Kullen Co-President Brian C. Cullen boasts that the new system is "the most ambitious step we've taken in 80 years to promote nutritious eating."

Scores will be posted on shelves and signs throughout the store, allowing consumers to compare the overall nutrition of the foods they buy.

"Our customers have a growing desire for better nutrition information and they also need it to be simplified," Brown said.

Brown added that it can be "overwhelming, time consuming and very confusing" for customers to read nutrition fact panels on every product they purchase.

"This takes all of those factors and rolls them into one," said.

King Kullen has 42 stores on Long Island and three on Staten Island.

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Do you watch what you eat? Do you want more supermarkets to take up the NuVal system? Let us know below