NEW YORK (WCBS 880) - They’re the backdrop at coffee shops, delis, and laundromats across New York City, but those flyers don’t get there on their own.
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For one New Yorker, his canvas is the city; his paintbrush is a staple gun. ”I was working at a corporate job and around 2002 I got laid off,” Martin Forow said. “And I just started posting the flyers and then the calls started coming in.”
Forow sometimes spends up to 12 hours lugging around a huge suitcase filled with ads. “On an average day, oh boy, sometimes I’m working until about midnight or 1 a.m.”
Whether it’s a massage, guitar lessons, or computer repair you’re trying to sell, Forow knows where to get the word out.
“[It's] kind of like real estate: location, location, location,” Forow said. He also knows where not to. Posting on a lamp post, for example, is illegal.
The job may not come with health insurance, but it has its benefits.
“Flyers, to me, are like the grass roots of advertising,” he adds.
If the flyer business doesn’t work out, Forow may consider a career in public speaking.