Skeleton Signs Installed To Slow Drivers Down

NEW YORK (1010 WINS) – The Department of Transportation is trying something new to slow drivers down.

Electronic signs are popping up throughout the city as part of a scare tactic to get drivers to stop speeding.

The digital death displays flash a skeleton whenever a driver exceeds 30 miles-per-hour.

It’s all part of the Department of Transportation’s “That’s Why It’s 30” campaign to remind drivers of the city’s speed limit.

LISTEN: 1010 WINS’ John Montone asks New Yorkers their thoughts on the skeleton sign

New Yorkers however, remain split about how effective the scare tactic will be.

“They’re crazy. The Department of Transportation is going crazy again on us,” said Bob, who said he doesn’t want to be reminded of his mortality.

One man in Brooklyn agreed.

“You said a skeleton? Crazy. That’s a crazy idea,” said Fernando, before he sped off down Atlantic Avenue in his pick-up truck.

Some New Yorkers are fans of the efforts.

“Especially around these hours, guys are flying,” said Anthony, who gave the program a thumbs up. “It’s pretty cool.”

When asked if he flies through the streets of New York, he said, “not at all.”

“Are you kidding me? I got two kids and a wife so I’ll take it easy,” he said.

A limo driver said scare tactics work. The former smoker once looked up a saw a skull and crossbones sign with a smoking warning. He quit right then and there.

“I saw a skeleton there and it said it can kill you. It happened to me for a couple months and I finally quit smoking. It’s going to be a year now,” he said.

On Thursday, mayor Michael Bloomberg announced additional measures to remind drivers to slow down with new billboards and a slow-speed zone pilot program.

The city is planning to introduce a slower, 20 mph speed limit in certain residential areas as part of a pilot program that starts this summer in the Claremont section of the Bronx.

What other scare tactics have you faced? Tell us in our comments section below.

More from John Montone

One Comment

  1. kendra says:


  2. Ronny says:

    Just more proof Sadik Kahn shouldn’t be in the position she has. But the mayor who appointed her should have the position he has either,but the do deserve eachother.

  3. Master Shake says:

    I have never, nor will I ever, take orders from a skeleton

  4. the bandid says:

    one way to stop speeding drivers is not to fix the potholes, that way everybody will have to go slow and you wont have to fire teachers

  5. Rick says:

    I guess they mean well but just a waste of money that could be better used elsewhere. Same goes for the bike lanes that have beenpopping up around town. I don’t see anyone using them and the money spent on these should have gone into repairing the roads. The potholes are just awful.

    1. Rich Scorce says:

      it starts at City Hall and Bloomie giving Sadik Khan carte blanche to put up these bike lanes. any candidate that says they will rip them up gets my support!

  6. Keith says:

    It dilutes the meaning of the symbol for imminent death or poison. Sure it’s a shock because people see it now ONLY when things are really dangerous, not in place of “caution”. You might as well flash “Fire” on the the screens of theaters to keep people from eating popcorn, getting overweight, and dieing from heart disease.

  7. (\_/) says:

    Awesome! Let’s fire more teachers so we can pay for these new signs!

  8. Thomas says:

    If cops don’t enforce speed limits, it won’t make a dime of difference. I don;t expect them to start enforcing.

  9. KPMc says:

    ‘ “They’re crazy. The Department of Transportation is going crazy again on us,” said Bob, who said he doesn’t want to be reminded of his morality. ‘

    That’s classic… I’m not even going to tell you D-grade JHS ESL students that write these articles what’s wrong with this sentence. Let’s see if you can figure it out on your own.

  10. Rich Scorce says:

    another brilliant idea from the Queen of Congestion, Bicycle Commissioner Sadik Kahn. Maybe these signs should be directed to the flagrant jay walkers who think they have the privilege to leisurely cross streets against the light.

Comments are closed.

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