Report: New Meadowlands Stadium, MetLife In ‘Advanced Discussions’ For Naming Rights
NEW YORK (WFAN) – Jets and Giants fans, welcome to… MetLife Stadium?
According to a SportsBusiness Journal report, New Meadowlands officials are in “advanced discussions” with insurance giant MetLife for exclusive naming rights to the stadium.
The deal to rename the home of the Giants and Jets would reportedly cost the company between $17 and $18 million dollars per year.
The New Meadowlands Stadium, set to receive worldwide attention in 2014 as the site of Super Bowl XLVIII, had originally asked potential naming partners for $30 million per year after building the East Rutherford, N.J. arena.
MetLife’s relationship to the New Meadowlands goes back three years, when it signed a cornerstone sponsorship deal with the stadium for $7 million annually. If the company gains naming rights, the New Meadowlands would rid or replace MetLife in that role, according to the report.
This would be the second major stadium deal to hit New Jersey in 2011. The Scarlet Knights announced last week that Rutgers Stadium will be renamed High Point Solutions Stadium.
Can you stomach the idea of the Jets and Giants playing in MetLife Stadium, for example? Sound off in the comments below…