MetLife, New Meadowlands Stadium Officials Mum On Naming Rights Report
Giants CentralBuy Giants Tickets
NEW YORK SPORTS HEADLINES
NEW YORK (WFAN/AP) – The home of the Giants and Jets may soon have a name.
MetLife is in advanced talks with New Meadowlands officials on acquiring the naming rights to the stadium that will be the site of the 2014 Super Bowl, Sports Business Daily reported Monday.
Neither team nor the New York-based insurance company would comment on the report.
The deal would be worth between $17 million annually, Sports Business Daily reported.
“We’re not commenting on rumors or speculation about this,” MetLife spokesman Chris Breslin said in a telephone interview with The Associated Press.
“We have no comment,” Alice McGillion, a spokesperson for New Meadowlands Stadium, the $1.6 billion plant that was privately built and co-owned by the Jets and Giants, told The AP.
MetLife currently pays about $7 million annually to be one of four cornerstone sponsors for the stadium that opened last year. It would drop that position if it acquired the naming rights, opening a sponsorship for another company.
The other cornerstone partners are Verizon, Anheuser-Busch and PepsiCo.
This would be the second major naming rights deal to hit New Jersey in 2011. The Scarlet Knights announced last week that Rutgers Stadium will be renamed High Point Solutions Stadium.
Can you stomach the idea of the Jets and Giants playing in MetLife Stadium, for example? Sound off in the comments below…
(TM and Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)