New Doll That Teaches How To Breast Feed Causing Controversy

NEW YORK (CBSNewYork) — A new doll hitting stores in the U.S. is causing some controversy with parents. It’s called The Breast Milk Baby and it claims it teaches young girls how to breast feed.

The doll is made by Berjuan Toys, a company out of Spain. It comes with a special halter top that has two flowers where nipples would be. When a little girl puts on the top and holds the baby doll up the flowers, it makes suckling sounds.

1010 WINS’ Glenn Schuck reports: Many New Yorkers Say Breastfeeding Doll ‘Bizarre’

The company says the doll is a top-selling toy in Europe and on its website, says the toy “lets young girls express their love and affection in the most natural way possible, just like mommy!”

But the toy has many parents asking if it’s going too far.

“I think that it’s totally bizarre to teach a prepubescent child how to breastfeed,” said Nicole from Manhattan. “Quite strange.”

“I think it’s very creepy,” said one woman. “I don’t think little kids should be breastfeeding.”

“I don’t approve of it at all. I think it’s ridiculous for a child. Let her learn it when she’s older,” said another woman.

Scott from Manhattan says he wouldn’t buy the doll, but gives credit to the company for coming up with the idea. “Make a product, if it sells, it sells,” he said.

The company has had to defend itself against critics. In a news release on its website, U.S. spokesman for Berjuan Toys, Dennis Lewis, says “Breastfeeding is good for babies, it’s good for mommies and it’s good for society. We really don’t understand why this has created such controversy.”

Lewis also claimed in a release promoting the doll’s introduction to the U.S. market, that the company has “been asked by millions of U.S. women to offer the doll here.”

Whether or not that’s the case, the doll’s arrival is sure to stir up mixed emotions with consumers around the country.

For more information about the The Breast Milk Baby, click here to visit their website.

What do you think of this doll? Sound off below in our comments section…


One Comment

  1. so funny says:

    wow there are alot of angry know-it-alls on this comment page. apparently no-one can say an opinion they have to add put downs as well. especially momoftwo, take a breath, go for a walk, or milk yourself something, dang.

  2. Mary says:

    I don’t like it at all but all the liberals will love it.

  3. k says:

    How about this: let parents make individual choices about what types of dolls/toys with which their children play. Do I like the doll or approve of it? Not necessarily, but I am not against it either. Do I find it slightly creepy? Yes, but I am probably carrying some societal baggage. So be it. Would I buy it for my daughter? No because: A. she already has too many dolls, B. I don’t think it really teaches girls how to breastfeed, and any woman who has breastfed would know that there is a lot more involved than just pushing a baby against one’s chest, and C. the price is exorbitant for a toy/doll. Do I believe some of the comments on here for and against the doll are ridiculous, over the top, too emotionally charged, judgmental, etc. Absolutely. Some people just need to relax or get their personal frustrations out somewhere besides a comment page.

  4. Staci Vande says:

    Ok, so, do we really have to give our girls more encouragement to be
    more adult- like? I know we all wanted to be older, but isn’t this really
    rushing it? I mean unless we are going to be teaching sex ed in 3rd grade,
    I don’t think this is something that should be encouraged! I know this is
    only a toy, but, are we going to have the same kind of thinking when our
    girls are doing/wearing/acting too old? Its “only one” mentality is what
    got us to the troubles we have now. No matter what the problem is. Our
    actions are what teach the future. The future is what we have to protect
    and nurture today.
    Don’t get me wrong, brestfeeding is a great thing! It should be done!
    Not so much for little girls though?
    How about teaching our girls the more important thigs in life; self respect,
    acceptance of yourself, self-sufficiency, manners, confidence? Just a few.

    I know those are not sexy, or hot, I am aware in the world today, those
    kinds of things won’t make any company any kind of “fun” selling toys, but
    it should be more than just money when it comes to our kids.

  5. cygon says:

    “controversial”?? what about kindergarten kids reading about gay penguins?

  6. Lou says:

    Im sorry!what a creepy toy!!!

  7. R1234 says:

    Kids are bombarded with information allowing little pretend play. If a kid wants to pretend play breastfeeding she will, but she does not need a doll with a vest accompanied by sucking sounds. Leave a little more to the kids imagination and let a kid be a kid and a doll be a doll.

  8. G. Schreck says:

    Why do they need a vest with nipples? Why not just tell the little girl to take off her shirt and hold the doll up to her real nipple? ;- )

    1. R1234 says:

      So that boys can pretend play too.

  9. caro says:

    So, have they realize this may end up being a new toy for perverts and sickos.

    1. k says:

      amen to that

  10. Glenn says:

    So sad that people think it’s perverse to teach girls that breasts are for feeding babies.

  11. abby says:

    absolutely inappropriate and totally unnecessary — but some will do anything for money and some fools will part with money for anything…

  12. It's not political says:

    I don’t understand why people think that ‘liberals’ are the ones who are against breastfeeding! I can’t think of anyone ‘liberal’ that I know that hasn’t at least attempted to breastfeed and most of the ‘liberals’ I know breastfed for a least a year. We also seem much more likely to be nurturing the stay-at-home mom types, at least here in upstate NY. I imagine this could be different in other parts of the country, but I really don’t think it has anything to do with politics. As I have spent much time among the breastfeeding crowds, little girls often do pretend to breastfeed. My daughter is five and she has no idea that breasts are for anything other than feeding babies (she hasn’t been exposed to much mainstream media). I am pregnant and was putting her to bed the other night and she asked me “when are your boobies going to start making milk?”. It was very sweet and innocent. Many of the people on here probably have no idea how hard it can be to breastfeed. The little ones have to eat often because it digests quicker than formula (also when it is time to feed the milk will start coming out whether there is a baby there or not!). I was pretty discreet when I breastfed in public but once I was in the car at a county fair and a man came up to the window trying to get our parking spot. I was covered up, but he figured out what was going on and said to my husband, “You are next”. I was disgusted, because I was feeding my baby and I knew all this man was thinking about was sex.

  13. John, Chesapeake, VA says:

    Maybe this would help promote what breasts are designed for (breastfeeding) and minimize the sexual stereotyping of breasts merely as sexual appendages. Only then can the prudes of society recognize the beauty and functionality of the breast and become more comfortable with them in public.

  14. Brandy J says:

    My two year old pretends to nurse her dolls because she nursed until she was 25 months. She also bottle feeds them occasionally. I think it’s totally natural for a child to try to breastfeed her dolls, especially if that child was nursed as a baby and toddler. I see nothing wrong with it, but I don’t think you need a special breastfeeding doll for it. Any doll will do!

  15. Child Care Worker says:

    ~Early childhood psychology research has established that children model adult behavior as a part of healthy development. Furthermore, these early experiences shape unconscious decisions in future adult behavior. We even see this in animal studies (e.g. baby rats will grow up to nurture their own offspring the same way they themselves were nurtured, even if raised by a non-biological mother).
    ~So even though young girls do not yet have breasts, they will someday. Early life experiences will influence the thoughts/decisions they’ll make about those breasts. And consider the messages young girls already receive. With the average child being exposed to thousands of marketing images, the dominant message is this: breasts are all about being sexy. While there’s nothing wrong with being sexy, don’t we owe it to our daughters to enlighten them to the life-nurturing potential entwined with sex?
    ~I’m reminded of a conversation I overheard at the high school youth center I used to work at. Some girls were giddily talking about the idea of being mothers someday. As they giggled about the strangeness of the idea, they came to a mutual agreement. They wanted to bottle-feed their babies instead of breast-feeding because they didn’t want their “boobs to get saggy. Guys will think it looks ugly.”

  16. George Spigott says:

    “Lewis also claimed in a release promoting the doll’s introduction to the U.S. market, that the company has “been asked by millions of U.S. women to offer the doll here.”

    Marketing people always do such interesting things with numbers. Oh, not that I doubt for a second that “millions” of women in the US have nothing better to do than research foreign toys; and then write the compnay, asking them to expand their sales of a tasteless product to the American market.

    So this will be advertised during Saturday morning cartoons, then?

  17. projection says:

    Many parents are uncomfortable modeling such nurturing behavior as breastfeeding. Those people may prefer a “day care doll.” This doll could come with a pretend day care center and the little girl could play with the baby for an hour in the morning and maybe an hour or two in the evening.

  18. Darkhorserunning says:

    Folks the dolls been out so long it was featured on true tv’s the smoking gun presents”worlds dumbest”, about 2 years ago. It’s not worth getting up-set over.

  19. pat says:

    I think most know what boobs are for. Does the manufacturer? This is a bit creepy.

    1. yup says:

      Yes we know what Boobs are for. They are for BREASTFEEDING YOUR CHILDREN.

  20. Jazz in Florida says:

    Well, in a way this doll can be benefiting. With teenage pregnancy on a rise, if our younger children end up having kids when they become teenagers, they won’t be completely oblivious to everything that comes with the role of being a mother.

  21. Debbie says:

    It’s about time! Breastfeeding is a natural, healthy means of providing the best nutrition to babies and kudos to this company for recognising that it wasn’t being promoted as such. It’s ok to encourage little girls to bottle feed their baby dolls but not to breastfeed them? How twisted is that???

  22. sandie says:

    This story is beyond old. I read this at least 3 years ago. Why do you insist on printing old news? Get something new up here.

  23. Max says:

    You can’t breastfeed until to have sexual intercourse and give birth, so where are he sex dolls for these young girls or are they next?

    1. mboc123 says:

      exactly…it is clearly an adult concept toy and if anyone buys it, I hope they respect other people enough to not allow their breastfeeding 4 year olds to nurse their dolls in public, and that is all that we “not a good toy” people can ask for from those that like the idea.

    2. momoftwo says:

      Actually Max, there are other ways to get pregnant – it’s called assisted reproductive technology. And why would one assume that feeding a child is akin to having sex?
      As much as you might wish it to be true, breastfeeding is NOT a sexual act. It’s disturbing that anyone would even think that.

    3. nope says:

      Max I have a question for you- because you obviously know what it is like to have children, give birth, and nuture and raise those children.

      I have a 3 year old that sees me breastfeed my baby. She naturally, has started to mimic me and she Breastfeeds her babies all the time.

      What are your thoughts on that??? Breastfeeding saves LIVES, you psychopaths who sexualize everything need to get over it.

      You can not compare Breastfeeding to having sex. You have no clue.

  24. Smitty says:

    Ah yes, another attempt to rob kids of their childhood. What the hell is the hurry, people?!

  25. Hp Loveshaft says:

    Why stop at breastfeeding?

    Why don’t we have a tiny doll that comes with a strap-a-vag that the young girl can wear, so she can “give birth” to the doll by letting it come out from between her legs?

    Oh, but there’s more. While wearing the strap-a-vag, a young girl can invite one of her friends over who wears a strap-a-weewee, and they can even simulate the act of conception.

    After all, these are “natural acts”, which is about the only argument some of you freaks can come up with to defend the breast feeding dolls. See how stupid your own logic sounds when used against you?

    1. Smitty says:

      LMAO with Hp!!

      1. mboc123 says:

        Hilarious and better than my attempt at menstrual cycle toy analogy so girls can pretend to have cramps and skid marks in the undies just like mom and big sis!

        Anybody can help take care of a baby with a bottle, whether they are pretending to be big bro or big sis, mom, dad, or nursery teacher…. Bottles are NOT sexual but boobs are and whomever believes that boobs are just milk machinery is an IDIOT– I mean Victoria’s Secrets shopping is popular just like shopping for a fridge at Lowe’s and that’s what draws the men in–they’re just thinking about how to feed and support those babies they plan to make, right?

  26. Barack says:

    I had one of these dolls, IT S U C K E D! Now if they made an adult sized one with bigger lips, hmmmm???

  27. shallwedance? says:

    When are we just going to let kids be kids??? Why do we think a little 5 year old needs to understand breastfeeding?? If she saw her mother do it with a sibling, she already knows about it, and if she only saw a bottle fed baby, she has plenty of time to understand the rest. The most important thing is just get out of our kids heads and let them experience the innocence of being children.

  28. Mike says:

    Introducing Baby Birthing Doll! Simply insert the Baby Birthing Doll into the birth canal and your child can experience all the joys of childbirth over and over again. Retractable pin mechanism allows your child to select their own level of pain during delivery. CAUTION: May result in hymen tearing and post partum depression in children…

  29. Duh says:

    Great. Encourage and train little girls to be teen mothers.

  30. Arual says:

    Someone may have stated this by now, but I’ll point something out:

    A major problem for women who want to breastfeed is that if they have rarely or never seen other women nursing until they are pregnant or have already given birth, they are far less likely to succeed.

    Part of being human is LEARNING important skills–breastfeeding may be natural, but that doesn’t mean it’s instinctual. To have success in bfreastfeeding, most women need to SEE breastfeeding, and that should start LONG before she’s having a baby. No amount of reading can substitute for actually SEEING other women breastfeed. We almost completely lack this in our culture, and the few women willing to nurse in public almost always use covers.

    Besides, as many others have pointed out, kids imitate breastfeeding (IF THEY SEE IT) without the use of a special doll–there’s nothing controversial with that. If we are serious about supporting nursing that means we need to get comfortable with seeing it.

    1. mboc123 says:

      Right about kids imitating IF they see it and that is sorta the problem, some parents don’t want their kids encouraged by cool commercials and fancy packaging to imitate this at all. If they do it on their own, then that is one thing, but making a special doll and booby petals is quite another…

      Learning to nurse is NOT Hard and I didn’t know about it when I was four and neither did any of my friends who were formula fed, but we figured it out, were successful and can’t imagine using a toy as a way to force the subject out in the open to little girls and boys.

      Trust me you wouldn’t use that argument for sex or other natural and adult type things. There is a time and place for everything, just leave the little kids alone and keep it playtime and learning as androgynous and unisex as possible for as long as possible and they will be happier people for it.

  31. Jenna says:

    Hah! I was ahead of my time as a kid. I had a “Baby Alive” doll and I’d activate it’s mouth with its spoon and put it to my boob to pretend breast-feeding.

    I also made my Barbie & Ken ‘hump’. lol

    I was a virgin until I married and only had one child (by choice).

    Some people are so anal retentive.

    1. Jonathan Albert Hartley says:

      Jenna, you might be open minded, but did you hump your Ken with GI Joe?

  32. Amy J. says:

    I am a breastfeeding mother and when my son was born my two year old daughter saw me nursing her little brother all of the time. She would often sneak my nursing cover or a receiving blanket and sit in her rocking chair nursing her baby doll. She knew right where to put tter baby and would even lift up her shirt on one side. She still does imaginary play breastfeeding with her dolls at age 3 1/2. Its totally natural and happens anyways whether it’s a Breast Milk doll or not. That’s how breasts are meant to function. What is the controversy?

    1. Hp Loveshaft says:

      “That’s how breasts are meant to function. What is the controversy?”

      Let me re-state this, but accurately and less idiotically.

      “That’s how the breasts of adult women who have given birth to a child are meant to function. That is NOT the same as making a pre-teen girl treat her nipples as if they were adult breasts, and only a sick freak thinks that is non-controversial.”

      There. Fixed it for you.

  33. Sharon G says:

    You can certainly talk to your pubescent child about breastfeeding, but I think it is way to early to have them have this doll. I think it can lead to too many other factors. Like having someone do it for real. We have to many problems in this country with, child molesters, rapists and just BAD people in the world. I for one would not buy this. But I did talk about everything from A_Z with my youngsters when I thought they would understand. Showing them pictures and talking is the best way to make your child understand.

    1. momoftwo says:

      Why would someone automatically ASSUME that because a child pretend plays with a doll that she is breastfeeding, that she will then allow a molester or pedophile do things to her body and think it’s ok?! My daughter knows her private parts are those that are covered by a bathing suit. She doesn’t run around naked and won’t let anyone just touch her, but she has pretend played. It’s an ignorant leap in ideas just as it is to think that because a girl learns about breastfeeding that somehow she’s going to want to get pregnant as soon as she gets her period because she knows milk will (may) come out of her breasts. Because it’s cool to ‘lactate’ she’s gonna have a baby and have to change diapers and everything else?? I don’t think so…

  34. Breast feeding mom says:

    My 2 1/2 year old son gives his dolls “Mommy” milk. He knows that only girls have Mommy milk but he finds it practicing as a way to be nice to them. (PS – he’s not incredibly feminine). My husband finds it funny.

    And another point. Of the 50 or so mother’s in my La Leche group, most are very liberal and most are strong “feminist” women. Also, most are stay at home or work part-time moms. In fact, most of the liberal women I know stay at home, if possible, to care for children. Does this make us “femi-nazis”?

    Thank you for the wonderful toy. Finally, nature and not just sex is important.

    1. atlgal says:

      A true feminist is about equality, not that females are better, and this doll totally excludes boys, unlike all currently used bottle fed dolls, and that is the crux of the problem. Leaving out one sex is not the American way and should not be encouraged. If a child does it on their own, then fine, don’t laugh at it or fuss so they become fixated, but to buy a doll to teach it is not appropriate and it teaches both young girls and boys old fashioned stereotypes and gender roles that are not congruent with modern society nor even remotely feminist. It is the responsibility of all to care for the child, not just a breastfeeding mom, because not all can or will and not all babies even have a mom…. Also, not all breastfeeding moms do so with clubs or think it good to be so indiscreet. My 4-5 year old never once saw my breast in his brother’s mouth though I nursed him for 14 months and I never once had a hard time keeping it private nor panicked if he came close because he really couldn’t see anything. He also, enjoyed the times that he fed his little brother a bottle and had no clue the milk was made by me because he could care less, he just liked being included and saw mom, dad, auntie, uncles and grandmas doing it too so it was special!

    2. momoftwo says:

      You know, I don’t think you’re a femi-nazi just because you’re part of La Leche, or because you stay at home (don’t feminists prefer working and letting someone else rear their children like ATL-idiot… er I mean gal?) The real test is whether you condemn any woman who can’t breastfeed or chooses not to, for one reason or the next, or those who can’t stay home to take care of their children….
      Regardless, I think it’s cute your son pretends to breastfeed and ‘gets it’. He’s obviously a lot more mature than some of the idiots who post here.
      BTW, I’m conservative and didn’t join La Leche, but I also gave up my career to rear my children and strongly believe in women’s rights (women can do everything a man can do – but we also grow people!).

Comments are closed.

More From CBS New York

Get Our Morning Briefs

Listen Live