Long Island Winery Selling 9/11-Themed Merlot And Chardonnay

Plans To Donate Between 6 & 10 Percent Of Proceeds To Victims' Families

NEW YORK (CBSNewYork) — The sale of 9/11-themed alcohol by a Long Island winery is likely to raise some eyebrows and draw ire despite some monetary benefit to charity.

Lieb Family Cellars of Mattituck says it has produced the 9/11 Memorial Commemorative Chardonnay and 9/11 Memorial Commemorative Merlot to mark to the 10th anniversary of the 9/11 attacks and the opening of the 9/11 Memorial.

The company says it has 247 cases of the Chardonnay and 251 cases of the Merlot and that each will sell for $19.11 per bottle if purchased directly through the winery.

According to the Los Angeles Times, the winery plans to give between 6 and 10 percent of the proceeds from sales to the September 11 Memorial and Museum.  That amounts to a donation of  $1.15 to $1.91 per bottle.

In addition, Lieb Family Cellars is also offering the September Mission Merlot as part of its “Great Wines For Good Causes” lineup. The Merlot sells for $9.11 per bottle, with 91.1 cents being donated to the September’s Mission Foundation, according to the company’s website.

Do you think that it is simply too soon for such a product?  Too tacky? Offensive? Or is it fine? Share your thoughts in the comments section…

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