NEWARK, N.J. (CBSNewYork/AP) — Devotees of Mexican-style rodeo are mourning the loss of a rider who was of considered one of the most well-known stars on the East Coast circuit.

Rodeo organizers said 24-year-old Rigoberto Flores of Brentwood, N.Y. was killed at a rodeo in Bridgeton, N.J. when he was thrown and fatally injured by a bull on Sunday.

Flores was known to his fans as “El Andariego” or “The Wanderer of Izucar Matamoros, Puebla,” the city in the Mexican state of Puebla where he was from.

He was pronounced dead at a nearby hospital in Vineland.

Rodeo organizer Jesus Santiago says they are busy are planning a memorial rodeo tribute to raise money for Flores’ pregnant wife and young daughter.

Share your thoughts on this story in the comments section below…

(TM and Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

Watch & Listen LIVE