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‘Christmas Quality, Hanukkah Pricing’ Vodka Billboard Stirs Outrage

Marketing Company Pulls Ad, But Wodka CEO Says He's The One Offended

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Wodka Ad (credit: ADL.org)

Wodka Ad (credit: ADL.org)

NEW YORK (CBSNewYork) – An advertisement for a brand of vodka caused quite a stir in Manhattan.

Wodka Vodka had a large billboard overlooking the West Side Highway with the slogan “Christmas Quality, Hanukkah Pricing.”

The Anti-Defamation League called the ad “crude and offensive,” and said in a press release it “reinforces anti-Semitic stereotypes.”

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“Particularly with the long history of anti-Semitic stereotypes about Jews and money, with the age-old notion that Jews are cheap, to use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate,” said the Anti-Defamation League’s New York Director Ron Meier.

The ADL called on the company to remove the ads. The ad was down as of 4 p.m. Tuesday, reported CBSNewYork’s Evan Bindelglass.

“The word quality is right next to Christmas. So anyone seeing it would look at it and say ‘Christmas is quality.’ The holiday of Hanukkah is not only not quality, it combines the Jews and money — the old stereotype about Jews being cheap,” ADL Deputy Regional Director Ken Jacobsen told CBS 2′s Lou Young.

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New York advertising guru Jerry Della Femina went a step further, suggesting company heads might want to sober up.

“If they sat down and said how can we offend everyone? They managed to do it. They offended everyone,” Della Femina told CBS 2′s Derricke Dennis on Tuesday night.

Wodka CEO James Dale told Dennis the ad was never intended to be offensive, but irreverent like other ads in the campaign, reportedly including ones which read “Movie Star Quality, Reality Star Pricing,” “Escort Quality, Hooker Pricing” and “Hamptons Quality, Newark Pricing.”

“We’re surprised. We’re surprised people are vitriolicly offended by what we’ve done. It’s all about value and quality,” Dale said.

Dale also said he’s offended, adding he’s been taking calls with death threats. He said despite having several Jewish employees, he’s being compared to a Nazi, all over a billboard.

“This is a premium vodka, at a value price. That’s all we’re saying,” Dale said.

Wodka Vodka is made by Panache Beverages, which is based in the Flatiron District.

The marketing company, Miami MG, told CBS 2 that “we’ve heard people loud and clear and people have misunderstood what we were trying to communicate, so we’re gonna pull the ad.”

Miami MG earlier released a statement defending the ad.

“The inspiration for Hanukkah’s inclusion was anything but anti-Semitic – in fact, we’re likening ourselves to the Jewish holiday. Simply put, Hanukkah represents a better value because you get 8 nights for the price of 1 – much like Wodka, more for less.

“Hopefully this response will help re-focus you on all of the serious places where anti-Semitism does exist – however it doesn’t exist anywhere in our marketing.”

Sound off in our comments section below.

View Comments
  • Stephen M. St. John

    Today Abe Foxman censored a Miami company’s free speech
    to use a billboard to sell its Wodka Vodka.
    Me thinks this man protests too much.
    You know, Abe, familiarity breeds contempt.
    And by the way, how much do the Bronfmans of Seagrams fame
    toss your way to support your outfit the Anti-Defamation League?
    And is the Bronfman’s Seagrams Vodka really the smoothest?
    I tell you what: Let’s put it to the test.
    Let’s meet and do a taste comparison: Wodka Vodka or Seagrams Vodka.
    Conditions: impartial moderator serves from unmarked bottles seven rounds
    and we cast secret ballots on each round.
    Of course during the course of this imbibing
    we’ll have the opportunity to talk about many things, won’t we, Abe?
    Remember my letter to the editor of the New York Times
    on the USS Liberty back in August 1988? You, of course, had the last say.
    You always have the last say; i.e. until I have the last say!
    And how about my discovery of a bogus 9/11 airport surveillance video
    that certain folk in the US Department of Justice used to frame
    wholly Semitic Arabs for the shock & awe cybernetic crimes of 9/11?
    As smooth as Seagrams’s Vodka is, Abe, I tell you your hair will stand on end.
    And one last thing. So what’s the big deal about Channukha?
    This is NOT one of the holidays prescribed through Moses!
    Were Moses come back from the dead today,
    he’d really be wondering exactly what is going on!
    http://www.show-the-house.com/id107.html

  • Super_Cool

    It’s offensive but funny. Sorry for laughing but I couldn’t help myself. Now that a joke was made you could put yourselves on the same level as all of us and not try to be above us.

  • Bernie Sanders

    always the jews with some kind of problem

    • gfr

      do you mean…always attacking jews people with stupid problems?

      • JJ

        This is hardly an “attack”….

    • WOODSIDE MIKEY

      i REALLY LIKE THIS AD, BUT CAN ANYONE TELL ME WHY THERE ARE TWO DOGS IN THIS PICTURE…(1) AFGAN, (1) CHICHI WOW WOWA…WHATS UP ???????

  • CHARLIE

    AS A JEW WHAT’S THE BIG DEAL.
    LIVE IT UP ENJOY THE HOLIDAYS HAVE A GOOD TIME CELEBRATE GO TO PARTIES GET DRUNK.
    THEY ARE BETTER THINGS TO WORRY ABOUT.
    HAPPY HOLIDAYS.

    • WOODSIDE MIKEY

      SURE WHY NOT ?? GRATEAD ! WHERE IS THE JDL FOR ALL THE VODKA DRINKING JEWS ??? HUH!!

      • CHARLIE

        THEY ARE GETTING DRUNK SOMEWHERE IN BROOKLYN.

  • Weiner

    Oy, lighten up, get a life. Make mine a double!

  • Esther Perez

    How is it distasteful? “Simply put Hanukkah represents a better value because you get 8 nights for the price of 1 – much like Wodka, more for less.” They can drink it and make it last for 8 good nights. Besides it’s the truth.

  • IgnoranteElephante

    Ah, the double standards one can perpetuate when one controls the media. The publically funded Brooklyn Museum depicts a Christ on a fallen crucifix being devoured by ants and the Jewish director, Arnold Lehman, calls it a great work of art. The anti defamation league says nothing.

    A private company humorously uses an observation, probably an accurate one at that, to sell Vodka, and Abe Foxman and the boys are screaming another impending Holocaust, and their media is rallying behind them. There is no justice.

    • MiMi

      Indeed an interesting point.

    • Michal Epstein Donovan

      You win the award for the best handle. I like. Writting it down now!!

      • IgnoranteElephante

        “Writting it down now.” My name may be IgnoranteElephante, but your language use proves who the real clue rod here is.

        What’s the matter? I make a little thought provoking comparison, and you have nothing better to retort.

  • Axhvqtlgmtjb

    For the people, for the activities, for the charm of the world’s most picturesque meeting and
    event sites – look to Fairmont Hotels & Resorts. We hope you will visit us soon and discover
    just how memorable a meeting can be.

    • ellisjayus

      Fairmont Hotels…a subsidiary of Kingdom Hotels…principal investor Prince Alwalid bin Talal who offered Rudy Giuliani 10 million with the caveat to tell the President of the US to change his attitude toward the Palestinians….that Fairmont Hotel Group is where Jews should hold their memorable meetings? Oh, yeah, Rudy said no thanks.

  • karen

    VERY BAD TASTE!! WAS IT WORTH IT???? YOU JUST OFFENDED A GROUP OF PEOPLE AND IT WAS TOTALLY UNECESSARY. Why put a ‘bug’ in people’s heads that only intend to hurt. There was no upside to this ad at all. Shame on you!!!

    • EasterBunny

      BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH!!!!!!!!!!!!!!!!

      • Hebrew Hammer

        Easter Bunny- we can see the effects of Wodka on your IQ level already.. Looks like product found it’s customer…

    • Michal Epstein Donovan

      On the other hand, I have now heard of WODKA VODKA.

  • Hebrew Hammer

    I wonder what increase in sales they would get, if the mentioned Ramadan ))

    PS: Who even buys this stuff? i

    • Esther Perez

      “Simply put Hanukkah represents a better value because you get 8 nights for the price of 1 – much like Wodka, more for less.”

      The jewish will buy it for Hanukkah and imake it last for 8 days.

      • Hebrew Hammer

        Who buy buys vodka for Chanukah,? Do you know what Chanukah stands for? Besides, only kids get presents on those nights. Do you want kids to get wodka for presents?

        • Michal Epstein Donovan

          My Papa gives me Connemara Whiskey every Chanuka… He loves me, though he only says in his quiet and oblique ways. Nevertheless, I agree in principle, you are correct: would want to give kids WODKA for presents?

  • http://lawfirmspr.wordpress.com Admin
    • OMG

      Where? I still don’t see proof

  • j

    Funny article. People just look into things too much. Get a grip. WODKA LOL, Trust me Jews aren’t cheap at all, they just know the value of a dollar.

    • OMG

      Oh yes they are!

  • Pyatt

    Goes to show (ONCE AGAIN) who runs the media.

    And about that “age old notion” about jews and money: where there’s smoke, there’s fire.

    And I challenge anyone to dispute my 2 points without just the usual name calling. Because when anyone does that, all they show is that they have conceded the argument.

  • mitch r

    Panache Beverages, you just lost another customer!
    There are plenty of other Vodkas out there.
    Who ever sold you on this ad should be fired.

  • mitch

    Panache Beverages!
    You lost me as acustomer!
    There are plenty of other Vodka’s.
    Cheap shot. You should fire the person who sold you this bill of goods.

    • Arnie

      Big woop…they lost you and gained me…I think its hilarious!…

  • Larry Schwarz

    First of all I drink Absolut.I do not believe they meant any harm,still as a Jew I find it offensive.They need to remove the sign and issue an apology.

  • The Facts

    The ad is offensive to all people of good will because it repeats the old slur about those of the Jewish faith.

  • dollars and SENSE

    What is being done about financial public assistance being awarded to those who don’t deserve it?

  • Surfin Bird

    people need to have a sense of humor

    • Nec

      Looks like that goup of people won’t be buying that brand.

  • Ira Steinman

    How dare they list Chanukah on the same billboard with that other disgraceful holiday.

    • Hayley

      Your comment is a disgrace and also replicating misinformation!!! Talk about a Chilul L’Shem!!!

    • Hayley

      How dare you demean other peoples holidays. If you expect people to be tolerant of yours, be tolerant of theirs!!!

  • marc

    no big deal. it was kind of cute.

  • Melissa

    Antisemitism is NOT funny. I can’t believe this concept ever was approved. Sick.

  • Keith

    To double down on such a position, even after groups such as the ADL (http://adl.org/PresRele/ASUS_12/6176_12.htm) have called upon you to reconsider, is to take this beyond the realm of the unfortunate and to place it into the sphere of the deliberate.

    - You don’t have to be Jewish to find anti-semitism offensive.

    - Just cause you asked the black guy in your office doesn’t make it okay.

    - Holidays are not in competition with each other. (a religious holiday celebrating an event is not in competition with other religious holidays)

    Actions like yours create a culture of discrimination. It’s insidious and your advertisement raises age-old anti-semitic sterotypes about Jews and money. While you may claim that your original “inspiration for Hanukkah’s inclusion was anything but anti-semetic”, the end result was that you have used the Jewish holiday in an insensitive and inappropriate manner.

  • bullett

    Hey, even the Pope takes a nip every now & then, in my book it’s no harm done. Enjoy!

  • JJ

    Lets face it…IT”S TRUE…

    • HenryP

      Said the bigot.

    • gfr

      well i hope you can afford to buy all their stock….because you only one who will be drinking this

      • Hebrew Hammer

        Ha HA Ha! Face that!

      • Angela

        Trust me no one cares…

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