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‘Christmas Quality, Hanukkah Pricing’ Vodka Billboard Stirs Outrage

Marketing Company Pulls Ad, But Wodka CEO Says He's The One Offended

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Wodka Ad (credit: ADL.org)

Wodka Ad (credit: ADL.org)

NEW YORK (CBSNewYork) – An advertisement for a brand of vodka caused quite a stir in Manhattan.

Wodka Vodka had a large billboard overlooking the West Side Highway with the slogan “Christmas Quality, Hanukkah Pricing.”

The Anti-Defamation League called the ad “crude and offensive,” and said in a press release it “reinforces anti-Semitic stereotypes.”

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“Particularly with the long history of anti-Semitic stereotypes about Jews and money, with the age-old notion that Jews are cheap, to use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate,” said the Anti-Defamation League’s New York Director Ron Meier.

The ADL called on the company to remove the ads. The ad was down as of 4 p.m. Tuesday, reported CBSNewYork’s Evan Bindelglass.

“The word quality is right next to Christmas. So anyone seeing it would look at it and say ‘Christmas is quality.’ The holiday of Hanukkah is not only not quality, it combines the Jews and money — the old stereotype about Jews being cheap,” ADL Deputy Regional Director Ken Jacobsen told CBS 2′s Lou Young.

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New York advertising guru Jerry Della Femina went a step further, suggesting company heads might want to sober up.

“If they sat down and said how can we offend everyone? They managed to do it. They offended everyone,” Della Femina told CBS 2′s Derricke Dennis on Tuesday night.

Wodka CEO James Dale told Dennis the ad was never intended to be offensive, but irreverent like other ads in the campaign, reportedly including ones which read “Movie Star Quality, Reality Star Pricing,” “Escort Quality, Hooker Pricing” and “Hamptons Quality, Newark Pricing.”

“We’re surprised. We’re surprised people are vitriolicly offended by what we’ve done. It’s all about value and quality,” Dale said.

Dale also said he’s offended, adding he’s been taking calls with death threats. He said despite having several Jewish employees, he’s being compared to a Nazi, all over a billboard.

“This is a premium vodka, at a value price. That’s all we’re saying,” Dale said.

Wodka Vodka is made by Panache Beverages, which is based in the Flatiron District.

The marketing company, Miami MG, told CBS 2 that “we’ve heard people loud and clear and people have misunderstood what we were trying to communicate, so we’re gonna pull the ad.”

Miami MG earlier released a statement defending the ad.

“The inspiration for Hanukkah’s inclusion was anything but anti-Semitic – in fact, we’re likening ourselves to the Jewish holiday. Simply put, Hanukkah represents a better value because you get 8 nights for the price of 1 – much like Wodka, more for less.

“Hopefully this response will help re-focus you on all of the serious places where anti-Semitism does exist – however it doesn’t exist anywhere in our marketing.”

Sound off in our comments section below.

View Comments
  • Meme Meyagi

    what is done about 7 million mooslime terrorists living in usa?

  • joey from B’hurst

    Is the same bunch that tried to create a NYS law against price gouging on passover?

  • DMC

    How come the afghan get to wear a yamulka? Must of had a good agent.

  • DanTe

    I thought kosher food costs more than regular food?

  • Tee-Jay

    Albert Einstein quality. Homer Simpson pricing.

    Cruise ship quality. Staten Island Ferry pricing.

    Ivy League quality. Community college pricing.

    • Michal Epstein Donovan

      Yer good, kid. Real good. You get the yob.

  • yogajournal

    That was a really amazing blog!!!

  • Ellen

    Notice to All. Jesus was a Jew, A Jew, not Irish, English, Italian, African, Arab, Spanish, but a Jew. I hope that doesn’t surprise anyone, but it’s true, so if you don’t like Jews, then guess you don’t like Jesus as well.

    • jbrutal

      true true. he was a stingy one, too. he got all his clothes from the goodwill.

  • Elf on the Shelf

    My elf would tell Santa on them. See my elf in action….

    http://www.leadfootedrabbit.com/2011/11/real-house-elves-of-new-york.html

  • jerseyjoey

    jews and money, yeah so, whats all the hub bub about, jews all through out history in all lands they migrated to worshipped money and hoarded it quite well, in America we call that Good Business just look at our banking system unlike our spend first then steal it later government.

    • clarsa

      You’re missing context. In historic persecution of Jews, they were forbidden to own land so they were forced into banking, mercantile, and the professions. They didn’t “migrate” to money and fastidious saving for times of hardship; they were forced into it by repeatedly having their property seized. Also, their religion encourages them to settle all debts before New Year’s Day so they’re not carrying huge debt burden like most gentiles. Because of their belief in financial responsibility, they tend to marry later and have (fewer) children later in life than gentiles. I think the ad acknowledges their fiscal responsibility and opens a door to acknowledging the persecution that fostered it. Our government could learn something from their example.

  • bullett

    Hey, if the advertisement was for Manischewitz Wine, would it still be crude & offensive. I say to the ADL, “Get a hair cut & get a life”.

    • MP

      “JerseyJoe” Im not sure your simple mind can comprehend the following but we’ll give it a shot.

      Natural History of Ashkenazi Intelligence”,[1] a 2005 paper by Gregory Cochran, Jason Hardy, and Henry Harpending, argued that the unique conditions under which Ashkenazi Jews lived in medieval Europe selected for high verbal and mathematical intelligence but not spatial intelligence. Their argument has four main premises:

      Today’s Ashkenazi Jews have a high average mathematical and verbal IQ and an unusual cognitive profile compared to other ethnic groups, including Sephardic and Oriental Jews.

      From roughly 800 to 1650 CE, Ashkenazi Jews in Europe were a mostly isolated genetic group. When Ashkenazi Jews married non-Jews, they usually left the Jewish community; few non-Jews married into the Jewish community.

      During the same period, laws barred Ashkenazi Jews from working most jobs, including farming and crafts, and forced them into finance, management, and international trade. Wealthy Jews had several more children per family than poor Jews. So, genes for cognitive traits such as verbal and mathematical talent, which make a person successful in the few fields where Jews could work, were favored; genes for irrelevant traits, such as spatio-visual abilities, were supported by less selective pressure than in the general population.

      One basic question to be answered in assessing a genetic explanation of unusual intelligence in Ashkenazi Jews is whether today’s Ashkenazi Jews really do, as a group, have unusual intelligence. Assessing intelligence, especially of ethnic groups, is notoriously difficult and subject to racist and political biases.
      One observational basis for inferring that Ashkenazi Jews have high intelligence is their prevalance in intellectually demanding fields. From 1901–2010, 21.5% of Nobel prize winners were Jewish, while Jews make up a much smaller fraction of the population of the countries represented. For example, 36% of Nobel prize winners from the United States have been Jewish, while Jews make up 2.1% of the U.S. population.[7] G. Cochran, J. Hardy and H. Harpending additionally cite the disproportionately high percentage of Ashkenazi Chess Grandmasters and Fields Medalists in mathematics.[

  • surfin Bird

    Its bad enough the roghts of Wodka were violated.

  • The Realist

    International Law clearly prohibits Israel (and ONLY Israel) from ever defending itself against an attack or retaliating against an attack, or complaining about an attack. For Israel, even BEING attacked is deemed an act of initial aggression against the attacker, and thus a crime against humanity. Why have these provisions of law not been enforced?

    • joey from B’hurst

      Do you really have to ask why?

  • http://ihavenewyork.wordpress.com themeless blog

    are we living in America ?

  • King Zohan

    As a jew, im not offended but find the ad clever… the fact the made it into such a big thing gave “Wodka” more advertisement than they couldve ever hoped for with the clever ad in the first place. Instead of letting it play out, they attracted so much attention to the brand that the marketing company looks like geniuses.

    But seriously though, who drinks this crap? Belve!!!!!!

  • R.E. Ruby

    Lighten up America! This is a funny billboard that reflects the diversity and understanding of cultures within the melting pot. We should be more worried about the political correctness that is allowing our enemies to operate amongst us while we fight each other.

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