Report: J-Lo Faked Fiat Ads Set In The Bronx
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NEW YORK (CBSNewYork) – You’ve probably seen the commercials. Jennifer Lopez, who grew up in the Bronx, driving in her new Fiat 500 through the streets of New York City.
But in reality, Jenny from the block was no where near the block when she filmed the commercial. Instead, she was in Los Angeles.
The Smoking Gun reports the ad agency hired a body double for J-Lo for the parts of the commercial that shows the Fiat driving through the Bronx. The close-ups of J-Lo inside the car were shot in L.A.
“Here, this is my world. This place inspires me,” she says in the ad.
The original news release from Fiat USA and Chrysler Group LLC says: “The commercial, titled ‘My World,’ is voiced-over by Lopez, who is seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up. The new ad explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster.”
Lopez has shot several commercials for the Italian automaker as part of a multi-million dollar endorsement deal. She’s also put the Fiat 500 in her new music video and performed with the car center stage at the 2011 American Music Awards on Sunday.
A Fiat spokeswoman defended the commercial, but admitted there were accommodations made for Lopez’s schedule.
Meanwhile, the expensive ad campaign doesn’t seem to be helping sales.
Chrysler said last year it hoped to sell 50,000 of the cars in the U.S. and Canada in 2011.
But the automaker has only sold about 16,000 cars as of Oct. 31.
What do you think? Does this change your opinion about the ad? Sound off below in our comments section…