Cheaper Chips Coming To Atlantic City Casinos

ATLANTIC CITY, N.J. (AP) — Casinos have long gone after high-rollers, but some Atlantic City gambling halls are turning their attention to the opposite end of the market.

New Jersey casino regulators have approved gambling chips worth just 25 and 50 cents apiece, instead of the $1 or higher chips commonly used at the casinos.

ACH, the casino formerly known as the Atlantic City Hilton, recently got approval from the state Division of Gaming Enforcement to offer the cheap chips at its table games. ACH has adopted a value-conscious business model to go after low-rollers next year.

The division also approved a new zero-value chip to be used at the Golden Nugget Atlantic City. The casino plans to use them in roulette, but it was not immediately clear how.

Do you approve of the cheaper chips? Sound off in our comments section below…

(Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

  • Dave Griffith

    ???? Thousands of Atlantic City residents work in the casinos! WTF!?

    These chips make it fun to play craps. You can spread the board with a $10 buy in and play the casinos most exciting game. Great idea!

  • May Cape

    Yes, but will Atlantic City RESIDENTS finally be allowed to work in the casinos? Of course not.

  • yeah, great...

    …these bloodsucking weasels have found a way to get all of your money now. when are people gonna realize gambling is a losing game. whether you’re a high roller or playing with 25 cent chips. you’re going to lose.

  • middle class worker

    Thank God someone saw the light and realized the table games were too expensive, and the casino owners cared nothing about the LITTLE ROLLERS! I will go to this casino hotel and spend my money there because they care about the LITTLE PEOPLE like me. I will bet more because i feel I am not being taken by the hotels greed. I realize this is a PR stunt but who cares. I am coming back!

  • su

    I love to gamble, but never play table games because I couldn’t afford it. Maybe I’ll give them a try.

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