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Madonna Badger’s Consulting Firm Solicits Donations In Memory Of Family Slain In Fire

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Lomer Johnson as Santa Claus, with his wife Paula, standing, and three grandchildren. All died in a blaze on Christmas Day, 2011. (credit: gigmasters.com)

Lomer Johnson as Santa Claus, with his wife Paula, standing, and three grandchildren. All died in a blaze on Christmas Day, 2011. (credit: gigmasters.com)

NEW YORK (CBSNewYork) – Madonna Badger will say farewell to her parents and three children at a funeral set for Thursday.

All five were killed in a Christmas Day blaze at her Stamford, Connecticut home, which was undergoing renovations.

Details of the funeral arrangements were made public last week.

A private wake is set for Wednesday afternoon at the Frank E. Campbell funeral home on Madison Avenue.

On Thursday, 10-year-old Lily, 7-year-old twins Grace and Sarah and their grandparents Lomer and Pauline Johnson will be remembered at a funeral service at St. Thomas Episcopal Church, located between 53rd and 54th on Fifth Avenue. The service is open to the public.

A message posted on the Badger and Winters consulting firm’s website says “All are welcome.” Madonna Badger is a founding partner of the successful advertising firm.

The same message also says the following:

“Donations can now be made to The Other 364 Foundation, a foundation that has been developed in honor of Lily, Sarah and Grace, whose mission is to champion compassion every day of the year. Checks can be made out to: The Other 364 Foundation, c/o Badger & Winters Group, 135 Fifth Avenue 3rd Floor, New York, NY 10010.”

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