ROCHESTER, N.Y. (CBSNewYork/AP) – A New York-based supermarket chain has had a change of heart about grounding Alec Baldwin as a spokesman because of his antics aboard an American Airlines flight.

Wegmans Food Markets said Wednesday it will continue running television ads featuring Baldwin after being inundated with “hundreds and hundreds of tweets, emails, and phone calls” in support of the actor.

On Tuesday, Wegmans announced it had pulled television ads featuring Baldwin after some customers complained about his behavior that resulted in his being booted from an American flight on Dec. 6 at Los Angeles International Airport.

Baldwin was removed from the New York-bound plane for refusing to turn off his cellphone. The actor issued a long-winded apology, appearing to, in his own unique way, ask the nation and American Airlines for their forgiveness.  That apology only served to outrage the fine folks at The Greyhound Bus company.

The TV spots were filmed for the 2010 holiday season. The commercials were going to run for three weeks last month, but were pulled a week early after Baldwin’s airline dustup.

Baldwin was hired for the ads after he mentioned that his mother, who lives in the Syracuse area, is a loyal Wegmans customer.

Wegmans has several locations throughout New York and New Jersey.

Do you think Baldwin should have been yanked from the ads? Sound Off below

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