NEW YORK (CBSNewYork) - New York Knicks sensation Jeremy Lin is keeping cash registers busy across the area, including at the Modell’s in Commack.

WCBS 880 Long Island Bureau Chief Mike Xirinachs On The Story

“Every win, people come in more and more looking for jerseys and t-shirts,” said assistant manager Joe Rizzo.

Lin jerseys and towels greet you at the front door.

Rizzo says he’s hot.

“60 to 70 percent of the phone calls we get throughout the day are do we have Lin products. No matter what it is. Jerseys, shirts, whatever they can get their hands, that’s is what they want,” he told WCBS 880 Long Island Bureau Chief Mike Xirinachs.

Rizzo said right now Lin merchandise is more popular than Super Bowl items.

The Knicks host the Sacramento Kings at Madison Square Garden tonight at 7:30.

Do you have your Jeremy Lin merchandise? Discuss it in the comments section below!