Thanks To Jeremy Lin, Knicks Draw Record Regular-Season Ratings On MSG
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NEW YORK (WFAN/AP) – Linsanity has been a boon on the court, on Wall Street and now in the ratings.
That’s right, Jeremy Lin has people watching the Knicks in record numbers.
The Knicks said Tuesday that their past two games were the highest-rated regular season events on MSG since the network began tracking household ratings in the 1988-89 season.
Losses to New Orleans on Friday and New Jersey on Monday were each watched in more than 540,000 households and drew ratings above 7.3.
That easily beat the previous high in the regular season, a 6.78 rating for Michael Jordan’s famed “double-nickel” game on March 28, 1995, when he scored 55 points in his first game back at Madison Square Garden since ending his retirement.
According to the New York Times, the peak came between 10:15 and 10:30 p.m. Friday, when 740,259 households were tuned in (10.02 rating).
The Knicks also announced that an online auction for the autographed jersey Lin wore in a victory over the Lakers, plus four tickets to Wednesday’s game against Atlanta and a chance to meet the former Harvard star, raised $42,388 for the Garden of Dreams Foundation.
MSG reached an agreement Friday to restore its network to Time Warner Cable subscribers.
Are you tuning in just to watch Lin? Let us know in the comments below…
(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)