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Ben & Jerry’s Apologizes For ‘Taste The Lin-Sanity’ Flavor

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(Photo by Mike Ehrmann/Getty Images)

(Photo by Mike Ehrmann/Getty Images)

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NEW YORK (WFAN) – A Ben & Jerry’s store located in Boston has issued an apology for jumping on the Linsanity bandwagon and creating a Jeremy Lin flavor that might have offended some in the Asian community.

The Harvard Square shop near his alma mater was selling the flavor “Taste the Lin-Sanity.”

The original concoction was a vanilla yogurt flavor with lychee honey swirls and bits of fortune cookies, but the store replaced the fortune cookies with fresh waffle cookies after a “backlash.”

The general manager of the Boston based store posted the apology via their twitter account @BenJerryBoston.

“On behalf of Ben & Jerry’s Boston Scoop Shops we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that we offered at our Harvard Square location.”

“We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans,” the statement from the Ben & Jerry’s Boston team. “We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard [University] graduate. We try demonstrate our commitment as a Boston-based, valued-led business & if we failed in this instance we offer our sincere apologies.”

Lin came out of Harvard un-drafted and has been relatively unknown. He played 29 games last season with the Golden State Warriors, the Knicks signed Lin off of waivers from the Rockets.

Lin received his shot when he filled in for the injured Carmelo Anthony and the Knicks went on a seven game winning streak.

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