Jeremy Lin To Promote Cars For Volvo
Knicks CentralShop for Knicks Gear
Buy Knicks Tickets
NEW YORK SPORTS HEADLINES
BEIJING (WFAN/AP) — New York Knicks star Jeremy Lin has signed a two-year contract with automaker Volvo to promote the company’s cars around the world — especially in Asia.
The Chinese-owned company said in statement Tuesday that Lin, a guard who shot to stardom this season, will participate in Volvo’s worldwide corporate and marketing activities as a brand ambassador.
China is a major market for the NBA. Earlier this month, the Miami Heat’s Lebron James agreed to promote Dunkin’ Donuts and Baskin-Robbins ice cream in Asia.
(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
Smart move by the automaker?