BEIJING (WFAN/AP) — New York Knicks star Jeremy Lin has signed a two-year contract with automaker Volvo to promote the company’s cars around the world — especially in Asia.
The Chinese-owned company said in statement Tuesday that Lin, a guard who shot to stardom this season, will participate in Volvo’s worldwide corporate and marketing activities as a brand ambassador.
China is a major market for the NBA. Earlier this month, the Miami Heat’s Lebron James agreed to promote Dunkin’ Donuts and Baskin-Robbins ice cream in Asia.
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Smart move by the automaker?