NEW YORK (CBSNewYork)Abercrombie & Fitch has a massive store on 56th and Fifth that shoppers in our area – and from out of town – flock to.

Those looking for their products online, however, risked running afoul of a bogus “knock-off” site that purported selling a product with a shocking name.

A site called “” – which has since been taken down – was selling “N—– Brown Pants.”

The outrageously named product took the web by storm, spreading virally.

The real Abercrombie & Fitch, no stranger to controversial ad campaigns, reacted swiftly when it became aware of the knockoff.

“The website, ‘’ and other sites that have picked up this same image are in no way affiliated with Abercrombie & Fitch and in any event, we do not condone racist language. These are counterfeit websites and we have or will be initiating legal proceedings to shut them down,” an A&F spokesperson said.

What do you make of the fake site and product? Sound off in our comments section below. 

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