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Ask Asa: ‘Do Not Track’ List

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credit CBS 2

credit CBS 2

NEW YORK(CBS2) — By now most of us have marveled at the computers ability to track what we search for online. Text messages seem to appear from nowhere after we download an app and the GPS never fails to point out that donut shop around the corner.

These seemingly telepathic appearances are the result of digital consumer profiling.

Companies spend a small fortune mining data and reselling information about what you like, what you don’t like and what you are likely to buy.

The Federal Trade Commission has issued a report calling for online advertisers to enact a “Do Not Track” system.

CBS 2’s Asa Aarons explains the proposal.

How do you feel about advertisers using online tracking to target ads to customers? Let us know in our comments section below…

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