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Wendy’s Runs Ads Saying Its Beef Is ‘Pink Slime’-Free

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(credit: Scott Olson/Getty Images)

(credit: Scott Olson/Getty Images)

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DUBLIN, Ohio (CBSNewYork/AP) — The Wendy’s Co. ran full-page advertisements in eight major newspapers across the country Friday, reassuring customers that it has never used the beef filler known as “pink slime” and never will.

It is the latest company to publicly speak out against the filler, known in the industry as lean, finely textured beef, as public concern about it grows.

Wendy’s ran ads in the New York Times, USA Today, Los Angeles Times and other publications, letting its customers know the company only uses 100 percent beef with no additives, fillers, preservatives or flavor boosters.

The low-cost filler is made from leftover bits of meat that are processed to remove most of the fat, treated with ammonia to kill bacteria and then mixed into fattier meats to produce overall leaner product.

Earlier this month, New Jersey schools said they would not be serving the filler in the next academic year.

New York City Schools Chancellor Dennis Walcott also has said burger meat with “pink slime” will be gone from city schools by September.

Manhattan Borough President Scott Stringer, however, said he wants it out of city schools immediately.

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(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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