Brooklyn Nets Unveil New Logos, Black And White Look

(credit: Twitter/@brooklynnets)

(credit: Twitter/@brooklynnets)

Nets Central
Shop for Nets Gear
Buy Nets Tickets

NBA Scoreboard
NBA Standings
Team Schedule
Team Roster
Team Injuries


Get our weekday morning briefs direct from the WFAN newsroom
Sign Up

NEW YORK (WFAN) – Goodbye, New Jersey. Hello, Brooklyn.

It became official at midnight. With the Barclays Center nearing completion, the Nets are Brooklyn’s team now. The re-branded franchise unveiled their new black and white look Monday morning, a stunning departure from the longtime red, white and blue.

The primary logo was designed by part-owner and rap mogul Jay-Z, according to the team’s official website. The shield remained, in it “NETS” with a basketball underneath, containing a Brooklyn “B.”

The secondary logo was rounded and again featured the “B” within a basketball. “BROOKLYN” was spelled out above and “NEW YORK” below.

Jay-Z, inspired by the subway signage of Dodgers-era New York City, “believes the design’s boldness demonstrates confidence in the new direction,” according to the Nets’ website.

Last week with WFAN’s Boomer & Carton, Nets CEO Brett Yormark announced the new look would be known to the public Monday. Well, the team kicked it off in a big way. They blanketed their online home with the simplistic color scheme, tweeted images of new team merchandise and unveiled the logos live on CNBC — all before rush hour.

Center Brook Lopez and coach Avery Johnson later attended a ceremony on Flatbush Ave., across the street from the Barclays Center. T-shirts that read “Brownstone Ballers” and “The BRKLYN Way” were among a variety of apparel designs revealed.

The team also tweeted Monday that they will proudly wear “Brooklyn” on their home and away jerseys next season.

Are you a fan of the new look? Be heard in the comments below!

brooklyn nets merch Brooklyn Nets Unveil New Logos, Black And White Look

(credit: Twitter/@brooklynnets)