CBS2-Header-Logo WFAN 1010WINS WCBS tiny WLNYLogo

Nets

Brooklyn Nets’ Neighborhood-Centric Video Applauds The ‘Loyal’ And ‘Scrappy’

(credit: David Dow/NBAE via Getty Images)

(credit: David Dow/NBAE via Getty Images)

Nets Central
Shop for Nets Gear
Buy Nets Tickets

NBA Scoreboard
NBA Standings
Team STATS
Team Schedule
Team Roster
Team Injuries

NEW YORK SPORTS HEADLINES

Get our weekday morning briefs direct from the WFAN newsroom
Sign Up

NEW YORK (WFAN) – The Brooklyn Nets have embraced their new home with open arms.

The team’s sleek new black-and-white look and Jay-Z-designed logos were inspired by vintage subway signs of the Dodgers era. If that wasn’t enough indication of Brooklyn’s newest team going all in on the borough, we have Exhibit B.

The franchise released a video, in which they pay homage to “the huddled masses,” “the folks on the stoop,” the “underdogs and the unsung.” Over iconic and everyday images of Brooklyn (mixed with clips of great Nets moments), the club applauded — and drew comparisons to — its new home.

“We’re a friend to the scrappy, the loyal and ready. We’ve seen spirit and thrills at its very best — and at its most trying,” a narrator read in silky baritone. “We’ve also been the underdogs, waiting for our chance.

“And now, Brooklyn, we root for the same cause, because we believe in the same things you do: that neighborhood is family. And loyalty never goes away.”

The video neared completion with a shot of the Barclays Center, the Nets’ soon-to-be-completed arena, and the word “Hello” flashed in several languages, a nod to Brooklyn’s multicultural mix.



Your thoughts on the Nets’ message? Sound off in the comments below!