CBS Launching Largest Major-Market Sports Radio Network In America
NEW YORK (CBSNewYork/AP) - CBS is launching a sports radio network.
CBS Sports Radio’s 24-hour talk radio lineup will debut on Jan. 2. CBS Sports updates will begin airing on Sept. 4 on network affiliate stations.
Analysts from CBS Sports, CBS Sports Network and CBSSports.com will appear on programs.
“As one of the leading media companies in the world, and a dominant force in sports programming, we look forward to bringing to bear the full resources of CBS and capitalizing on an exciting new growth opportunity for the company,” said Leslie Moonves, President and CEO, CBS Corporation in a statement. “CBS Sports and CBS RADIO have been widely recognized for their outstanding contributions to sports broadcasting. This next step in their evolution will serve an ever-expanding audience of sports fans from coast to coast.”
Cumulus Media is the network’s syndicator. Cumulus will make CBS Sports Radio programming available on 67 of its owned stations.
“We are pleased to partner with CBS to deliver the leading entrant into the sports radio market,” said Lew Dickey, Chairman, President and CEO, Cumulus Media. “CBS Sports Radio is an exciting opportunity for us to offer compelling sports content to listeners nationwide, and unique sports marketing opportunities for our advertisers.”
At its launch, CBS Sports Radio will reach listeners in nine of the nation’s top 10 markets, with a cumulative audience reached of close to 10 million listeners.
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(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)