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Cash-Strapped MTA Selling Ads That Will Appear On Front Of MetroCards

(credit: Spencer Platt/Getty Images)

(credit: Spencer Platt/Getty Images)

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NEW YORK (CBSNewYork/AP) — No nudity and no obscenities. But everything else flies when it comes to new ads that will soon appear on New York City’s subway and bus fare cards.

The cash-strapped Metropolitan Transportation Authority is now selling ads for the front of its MetroCards, just above the magnetic strip.

MTA spokesman Aaron Donovan said Wednesday that even political ads will be accepted.

They’ll generate extra revenue for the agency to balance government cuts and rising costs.

Ads have appeared on MetroCards for years — on the back. The only untouchable part of the card will now be the magnetic strip that allows straphangers to pass turnstiles or bus fare boxes.

The minimum cost is $20,500 for 50,000 cards and the maximum is $450,000 for 2.5 million cards.

(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)