NEW YORK (CBSNewYork) – For the 78 million baby boomers in America – especially women – maintaining their looks is a priority.

That’s easier said than done – but not impossible.

Dermatologist Jeanine Downie from Image Dermatology in Montclair, N.J., visited The Couch with some useful tips on how to help you look as good as you feel.

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The biggest concerns for this age group? Wrinkles, fine lines and sagging of your skin. Dr. Downie showed us which products you can pick up at your local drug store to fight these signs of aging.