You can join the fight against AIDS just by shopping. The Red Campaign features items that are chic, stylish – and for a great cause.

You can purchase everything from designer headphones to iPods and top shelf spirits — all to combat HIV and AIDS.

Zach Overton, general manager of business development for the campaign hit The Couch on Thursday alongside Claire Smith from Belvedere Vodka.

For information on the products, check out our list and watch the video below. Also find recipes for Belvedere RED Cocktails!

Bugaboo Stroller

In December 2012, Bugaboo will launch their Special Edition Bugaboo Cameleon3 Sahara stroller. Building on pure material, Bugaboo returns to the roots and natural essentials. The Bugaboo Cameleon3 design shows accents of splendid neutral, honeyed beiges, embroidery, woody tones, shades of leather and natural tones. This Special Edition stroller is sophisticated, pure, warm and refreshing at the same time. Bugaboo contributes one percent of its total revenue to the Global Fund. Visit for more info.

Beats by Dr. Dre (Head phones):

Building off the acclaimed sound of the original Solo headphone, Beats by Dr. Dre™ SOLO HD (PRODUCT)RED Special Edition on-ear headphones are enhanced with titanium-coated drivers that deliver the deep bass and sonic accuracy that artists intended. The compact, tri-fold and lightweight design offer an added convenience for anyone on-the-go. They also feature ControlTalk™ for easy music playback control on iPod and music phones and a high-grade mic for quality hands-free calling. $5 from each Beats Solo HD (PRODUCT)RED purchase will be contributed by Beats by Dr. Dre to the Global Fund. Available globally at select retailers including Apple and Best Buy, online at, and at

Bottletop purse:

Bottletop is dedicated to design, craftsmanship and culture. The (BOTTLETOP)RED purse was hand-made by the Bottletop team in Brazil, creating livelihoods for women living in a dangerous environment. The sale of each product not only helps them to support their family but it empowers young people to make healthy choices and protect themselves from HIV/AIDS through the Bottletop Foundation. Bottletop contributes 10% of the retail purchase of every (BOTTLETOP)RED product to the Global Fund. Available exclusively at

Nanda home clock:

The Nanda Home (PRODUCT)RED collection consists of Clocky (PRODUCT)RED and Tocky (PRODUCT)RED. When it’s time to wake up, these cute little alarm clocks will leap off your nightstand and run away beeping to get you out of bed on time. The limited edition Tocky is preloaded with music selections contributed by SubPop Records and comes with the capacity to upload your own mp3s and record messages with a built-in microphone. Record reminders for yourself, or leave morning greetings for the snoozers in your life. For every (PRODUCT)RED Clocky and Tocky sold, Nanda Home will contribute 5% to the Global Fund. For more information, please visit

Feed bag:

The (FEED)RED LOVE 30 Bag is one of FEED’s most unique bags to date, measuring 14¾” tall, 14” wide, and 4¾” deep, and including a large pocket with rivets on the back of the bag. The natural green handles are 23”, and a brown, faux-suede finish enhances the bottom of the bottom of the tote. The signature FEED number, which indicates the impact of each bag, is stamped on the back of the tote. The (FEED)RED LOVE 30 Bag will help support life-saving ARV treatment through the Global Fund, and the distribution of meals intended to be delivered with ARV treatment through the UN World Food Program. Each bag sold will support approximately 30 days of ARV treatment and 30 meals, thus one month of life-saving assistance. For each (FEED)RED Love 30 Bag purchased, FEED will donate $12 to the Global Fund and $10 to the World Food Programme (WFP). Available online at with global shipment.

Belvedere Crimson Crush

1.5 oz Belvedere (RED)

½ oz St Germain Elderflower liqueur

3 bar spoons of pomegranate seeds

4 chunks pink grapefruit

Muddle pomegranate seeds and grapefruit with the elderflower liqueur. Add BV and top with crushed ice. Churn


Spiced Cranberry Punch

375ml Belvedere Vodka

3.5 oz Spiced Syrup*

3.5 oz Lemon Juice

7 oz Cranberry juice

Add all ingredients to a pitcher/punch bowl. Garnish with orange slices, star anis, cinnamon sticks and slices of ginger

Serve in punch glasses over ice.
*Spiced Syrup –

2 cups of water

2 cups of white sugar

5 cinnamon sticks

6 cloves

3 orange zests

3 star anis

6 slices ginger

4 twists cracked black pepper

Simmer for approximately 30 minutes. Strain through a sieve and funnel into a glass bottle. Keep refrigerated.

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