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Tide Helps Sandy’s Victims Get Clothes Cleaned For Free In Central Jersey

Duracell Also Providing Batteries
Tide Loads of Hope in Eatontown - Nov. 5, 2012 (credit: Marla Diamond / WCBS 880)

Tide Loads of Hope in Eatontown – Nov. 5, 2012 (credit: Marla Diamond / WCBS 880)

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Superstorm Sandy

EATONTOWN, N.J. (CBSNewYork) - Sometimes it’s the little things in life that make things better. That’s certainly true after superstorm Sandy ravaged parts of the Tri-State area.

WCBS 880′s Marla Diamond On The Story


“I got my laundry done. Smell,” said Hope Kay of Eatontown on Monday. “Mmmm Mmm Mmmmm.”

She was one of many who stopped at Tide’s mobile laundromat in the Lowes parking lot on Route 35. It’s called “Loads of Hope.”

Tide Loads of Hope in Eatontown - Nov. 5, 2012 (credit: Marla Diamond / WCBS 880)

Tide Loads of Hope in Eatontown – Nov. 5, 2012 (credit: Marla Diamond / WCBS 880)

“We started out on Saturday and we have gotten over a thousand loads,” said a member of the disaster response team for Proctor & Gamble.

She also took in a load from Beverly Fontinella, whose Oceanport home was inundated with sand and water and ripped from its foundation.

“No heat, because our furnace was submerged in water. We have no appliances and no help,” Fontinella told WCBS 880 reporter Marla Diamond.

“But at least you have clean clothes?” replied Diamond.

“Yes. Yes, and for that, I’m thankful,” she said.

Duracell has partnered with Tide, and was providing batteries and a place to charge electronic devices.

They opened at 8 a.m. and will be there tomorrow as well. For laundry, there is a limit of two loads per family per day.