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Manhattan Mom Launches Kid-Friendly Brand Of Bottled Water

Rose Cameron
The Couch Recipes

NEW YORK (WLNY) – One Manhattan mom found a way to get her children to drink more water — and she turned it into big business.

WAT-AAH! is a line of water that’s targeted to children. Rose Cameron and her two sons came up with the concept and the product is now sold in major supermarket chains.

Of course, beverages are a hot topic in this city, with the so-called “sugary drink ban” put in motion by Mayor Bloomberg, and halted on Monday by a New York City judge.

Cameron said she agrees with the mayor.

“What he’s doing is pretty bold, but we must start somewhere,” she said.

As Cameron explained, it was incredibly difficult to get her kids to drink water.

“As a mom, I’ve tried it all, all the tricks,” said Cameron, whose boys are 13 and 9. “Bribe them, promise them this or that, put a dash of lemon or orange in the water.”

Nothing worked.

Cameron, a former advertising executive, decided to bring her branding skills to bear and tried serving water in a “cute little container.”

This time her approach stuck. The kids thought that the new container was cool.

WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water.