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Target Apologizes For ‘Manatee Gray’ Label On Plus-Size Dress

FILE - Shopping carts sit inside a Target store (Photo by Scott Olson/Getty Images)

FILE – Shopping carts sit inside a Target store (Photo by Scott Olson/Getty Images)

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NEW YORK (AP) – Shoppers at a Target store in Brooklyn say a label that listed the color of a plus-size dress as “manatee gray” was insulting.

The label for the same dress in smaller sizes described it as “dark heather gray.”

Target apologized for the label.

Michelle Ho, shopping at the store at Atlantic Terminal Mall, told the New York Post that Target was “putting down one set of people over another” with the different labels.

Spokeswoman Jessica Deede called the labeling of the Mossimo-brand “Women’s Plus-Size Kimono Maxi Dress” “an unintentional oversight.”

She said although manatee gray was a seasonal color, Target was “fixing the discrepancy.” She said the item was removed from the company website.

(Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)