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Business

Hempstead Campaign Spreads The Word That Businesses Have Reopened

Town Using Website, Mailers, And Cable TV Ads
Sign promoting businesses in Hempstead, N.Y. - May 30, 2013 (credit: Peter Haskell / WCBS 880)

Sign promoting businesses in Hempstead, N.Y. – May 30, 2013 (credit: Peter Haskell / WCBS 880)

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HEMPSTEAD, N.Y. (CBSNewYork) - Some Sandy-damaged businesses on Long Island are getting help from a government-sponsored ad campaign.

The palm trees have been planted, the ceiling fans are whirring, and the bar’s been stocked. Tropix On The Mile in Freeport is finally ready to open.

“A lot of resourcefulness, a lot of hard work, a lot of dedication, determination,” co-owner Chris Squeri told WCBS 880′s Peter Haskell, noting it cost a lot of money. “We’re over a million dollars.”

 

Now a local ad campaign by the town of Hempstead will spread the word.

“Let the world know that the south shore of Long Island is open for business,” said Hempstead Town Supervisor Kate Murray.

“We’re open for business and that’s critical. That’s important to make sure that everyone knows that we’re here and we didn’t go anywhere,” Squeri said.

Tropix On The Mile - Freeport, N.Y. - May 30, 2013 (credit: Peter Haskell / WCBS 880)

Tropix On The Mile – Freeport, N.Y. – May 30, 2013 (credit: Peter Haskell / WCBS 880)

 

The ads, going out via the internet, mailers, and cable television, cost $100,000. 240,000 homes will get an advertisement encouraging residents to by locally.

Remaining damage from Sandy in Hempstead, N.Y. - May 30, 2013 (credit: Peter Haskell / WCBS 880)

Remaining damage from Sandy in Hempstead, N.Y. – May 30, 2013 (credit: Peter Haskell / WCBS 880)

 

“The businesses are exceedingly important to the town’s economy,” Murray said.

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