'Recycle Everything' Ad Campaign To Hit Bus Stations, Taxis, Newspapers

NEW YORK (CBSNewYork) – Mayor Michael Bloomberg has announced the launch of the “Recycle Everything” ad campaign.

The aim is to expand the city’s organic food waste recycling program.

As WCBS 880’s Peter Haskell reported, the impact of food recycling at Morningside Gardens has been dramatic.

“The total weight of trash has plummeted by 35 percent,” Mayor Bloomberg said.

He said rigid plastics and organic food recycling will continue to expand.

“And that plan sets us on course to double New York’s recycling rate to 30 percent by the year 2017,” said Bloomberg.

According to the city, metal, glass plastic and food waste, textiles and electronics account for 80 percent of the total waste stream. The city said the public information and collection services are designed to help divert materials that can be recycled away from landfills.

“These ads will appear in newspapers, bus stations, news stands, taxis and other places around the city,” said Bloomberg.

Earlier this year, Mayor Bloomberg announced an expansion of the composting pilot program.

It will expand to 150,000 homes and more than 100 high-rise buildings in the fall.

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