‘Stronger Than The Storm’ Ads To Stop Airing This Weekend
TRENTON, N.J. (CBSNewYork) – The controversial “Stronger Than The Storm” ads with the catchy jingle are set to stop airing.
Gov. Chris Christie said the $25 million state tourism campaign will end on Sept. 1.
Democrats blasted Christie for appearing in the ad, funded with federal disaster relief money, saying it unfairly gives him more media exposure ahead of the upcoming election.
Christie said the purpose of the campaign was to let people know the Jersey Shore had recovered from superstorm Sandy and was open for business.
The catchy song could be heard everywhere — on TV, on the radio and on the Internet — since May.
“That ringing in your head from hearing it over and over and over again, I guarantee you come December, you’re going to miss them,” Christie said during a news conference Thursday.
The idea for the song came straight from a line used by Christie. President Barack Obama also once told New Jersey residents, “You are stronger than the storm.”
New York City-based songwriter Brian Jones composed the music for “Stronger than the Storm,” while Brushfire Marketing wrote the lyrics.
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