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Englewood Cliffs Schools Superintendent Relies On Business Experience

Robert Kravitz Has Written Book About Success Of His Approach
Robert Kravitz

Robert Kravitz moved from business to education, and is now superintendent of schools in Englewood Cliffs, N.J. (Credit: Peter Haskell/WCBS 880)

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ENGLEWOOD CLIFFS, N.J. (CBSNewYork) — The first-year superintendent of schools in Englewood Cliffs, N.J. has brought lessons he learned from the boardroom into the classroom.

As WCBS 880’s Peter Haskell reported, Robert Kravitz took over a failing school when he first became a principal in Fort Lee, N.J.

“And within a year and a half turned it around into a blue ribbon school,” he said.

Kravitz said it was about creating the right environment.

“You need a personal relationship,” he said. “It’s like anything else in business — you feel comfortable with the place you’re going to, you frequent that place.”

Kravitz’s conclusions come directly from his experience running a business for 12 years.

“I consider myself a salesman,” he said. “That’s what I do, so I’m selling education every day to parents.”

It is necessary for parents, teachers and administrators to be on the same page, Kravitz said.

Kravitz has written a book, A Blue Ribbon Story, about his experiences.

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