Mobile Couch: Gourmet Rice Krispy Treats From Treat House On UWS

NEW YORK (WLNY) -- Move over, Cronuts!

The latest specialty dessert shop to hit the Big Apple is Treat House, a so-called "crisped rice treat emporium," devoted to selling creative versions of a childhood favorite, the Rice Krispy Treat.

TV 10-55's Alex Denis & The Mobile Couch paid a visit to the Upper West Side sweet shop.

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While Manhattan is no stranger to trendy desserts and food fads, the team at Treat House is ready to compete with likes of frozen yogurt, craft cookies, doughnuts and of course, cupcakes.

More: NYC's 6 Best Alternatives To Cronuts

"The cupcake market is obviously well-developed and overly saturated," said Chris Russell, who formerly founded swanky NYC spot Moomba. "This is a new twist on a classic dessert treat, and it's a huge market that really no one's ever done."

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