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New Machine Helps Clothing Shoppers Find Perfect Size

CBS 2’s Marlie Hall Tried Out Cutting-Edge Technology Called 'Meality'

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New York (CBSNewYork) – Some companies are touting a new hi-tech way to help shoppers find the perfect fit.

CBS 2’s Marlie Hall headed out to a local Bloomingdale’s on Friday to try out the new technology herself.

The new machine, called Meality, promises to make it easier for people to zero in on the best clothes for their body.

The machine uses radio waves to measure the contours of the body, Hall said.

“It uses 200,000 data points, so we don’t leave much to the imagination,” Ahmed Aslam, of Meality, told Hall.

The computer then crunches the data and offers up several different brands as options, Hall said.

A London-based company called Fits Me is trying to give customers a similar experience online. The company has created virtual fitting rooms for clothing websites in Europe.

The retailer Pink is currently using the virtual fitting room on its U.S. site. Fits Me said it expects virtual fitting rooms to hit more U.S. websites in the next few months.

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