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Beware Of Misleading ‘Bargains’ On Black Friday

Some Stores May Artificially Raise Prices To Make Savings Seem More Impressive

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NEW YORK(CBSNewYork) — Shoppers who are getting ready to rush out the door on Friday morning in search of Black Friday deals may want to slow down.

As CBS 2’s Emily Smith reported, New York Attorney General Eric Schneiderman wants shoppers to be on the lookout for sudden price drops.

“Retailers will jack the price up and the 40-percent off is off an artificially inflated price,” Schneiderman said.

Stores may raise prices in early November with plans to bring them back down on Black Friday. The best way to decipher between a real deal and marketing is to do some research in advance.

Attorney General Schneiderman suggested conducting an online search to check the price history of a desired product to avoid getting scammed.

Online research site Shop Advisor said that Black Friday was among the worst holiday shopping days of the 2011 season.

Those determined to shop on Black Friday should focus on laptops and other electronics and save clothing and shoe shopping until Cyber Monday.

For shoppers who love the idea of a deal, saying no to Black Friday may be difficult even if a bargain isn’t really a bargain at all.

In 2012 consumers spent $59-billion over Thanksgiving weekend compared to $53-billion in 2011.

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