HACKENSACK, N.J. (CBSNewYork/AP) — Some northern New Jersey residents are fired up over a new smoke shop that’s about to open in their neighborhood.

It’s not the bongs and other paraphernalia that have them fuming. It’s the name: Fu King Smoke Shop.

Picture the sign, then use your imagination.

The head of a parent teachers association at a nearby Hackensack elementary school told The Record that the sign “is almost like an insult to the intelligence” of the community.

The store’s owner begs to differ.

Robert Reichert said he’s gotten the proper permits — although The Record reports he’s received a summons after a zoning official disputed that.

Reichert said “Fu” is Chinese for wealth or lucky, and is part of a theme.

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