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Mobile Couch: ‘Teens For Jeans’

NEW YORK (CBSNewYork) – Aeropostale and DoSomething.org have paired up for the seventh annual “Teens for Jeans” campaign.

The program encourages teens to donate their gently worn jeans — any size, color and brand — to other teens in need.

“We partnered with DoSomething.org and they explained to us that one out of three homeless people in the U.S. are teens between the ages of 15 and 18,” Danny, a district manager for Aeropostale, told WLNY’s Alex Denis. “So, we really found the need and we really wanted to create awareness around the program.”

Teens can participate by bringing their denim to any Aeropostale or P.S. from Aeropostale store now through Feb. 16.

“We have an incentive, you bring us your gently worn jeans and we give you a 25 percent off coupon and you get that off of your new pair of jeans at Aeropostale,” Danny said.

All donations will be distributed to local homeless shelters and charities.

“The Teens for Jeans campaign continues to build momentum,” says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale, Inc. “In six years, we have collected and donated over 3.5 million pairs of jeans, and Aeropostale remains committed to making a difference for teens in need.”

For more information, please visit www.teensforjeans.com.

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