NEW YORK (CBSNewYork/AP) — A Brooklyn man has died after he was struck by a backhoe moving snow in Brighton Beach.

The 73-year-old man was struck around noon Monday, police said. Thebackhoe was riding in reverse and the pedestrian was crossing Oceana Terrace mid-block, according to authorities.

The vehicle was privately owned, according to media reports.

The victim was identified as Stanislav Chernyshov. He was pronounced dead at a Coney Island Hospital.

The 33-year-old male driver remained at the scene.

The soaring number of pedestrian fatalities has been a top concern for new Mayor Bill de Blasio. Last month, he announced his “Vision Zero” initiative, which created a task force that will develop strategies aimed at eliminating deadly traffic accidents.

The city also has been using traffic cameras to issue more tickets and assigning more police officers to strictly enforce driver hazards to pedestrian safety while planning to expand the number of 20-mph zones in the five boroughs.

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