2014 CBS Cares Colonoscopy Sweepstakes
When it came to creating a sweepstakes PSA with a Football theme, the CBS Cares team was in familiar territory – some of our members work on CBS’ NFL broadcasts. And we couldn’t have been more thrilled and appreciative than when we learned that CBS Sports, the NFL and THE NFL TODAY Talent were willing to support this project.
When it came to the opera-themed PSA, we were in somewhat new territory. It’s not that our team knew nothing about opera – one of our members has groused from time to time about being dragged to operatic productions by his wife. You should have heard him after he sat through a nearly six hour performance of Wagner’s “Gotterdammerung.” But when he expounded on various Puccini love duets we might use for the Colonoscopy Sweepstakes, we began to realize that the reluctant spouse had become a smitten opera fan. And when our team first heard the love duet in the Phoenix Opera’s production of “Madama Butterfly,” we were rather smitten too.
This is an actual sweepstakes and we are pleased to team up with NewYork-Presbyterian, which is New York’s top-ranked hospital according to U.S. News & World Report’s Best Hospitals. If you are the grand prize winner, we will fly you and a companion to New York for three nights in a luxury hotel. And then the main event – you will be driven to the Center for Advanced Digestive Care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center for a free colonoscopy!
NewYork-Presbyterian Hospital is a leader in the diagnosis and treatment of digestive diseases. For information on NewYork-Presbyterian’s range of specialists, programs and groundbreaking therapies, click here.
To learn more and to enter the sweepstakes,
Good luck with your entry.